SOURCE: CogniFit

March 04, 2008 10:00 ET

CogniFit, Ltd. Partners With Mather LifeWays to Help Seniors Exercise Their Brains, Stay Fit Mentally

CogniFit's New 'MindFit' Computer Exercises Help Baby Boomers, Seniors Improve Short-Term Memory, Reaction Times, Memory Recall, Hand-Eye Coordination and More

YOQNEAM, ISRAEL--(Marketwire - March 4, 2008) - In an effort to bring its brain-training MindFit technology to the senior population, CogniFit, Ltd. recently announced a new partnership with Mather LifeWays, a not-for-profit organization based in Evanston, Ill., that creates "ways to age well."

"We're very excited to partner with Mather LifeWays, whose mission of enhancing the lives of older adults fits well with how MindFit strengthens brain function and slows cognitive loss," says Yossi Mazel, vice president of sales and marketing at CogniFit.

MindFit software safeguards overall cognitive vitality as it assesses, trains and enhances memory, focus, learning and concentration. It also addresses visual search, time estimation, naming, categorization, visual and auditory short-term memory, location memory, spatial orientation, planning, ability to inhibit planned action, speed of reaction and hand-eye coordination.

After an initial assessment session, users are encouraged to train with the software on their home computers three times a week, for 20 minutes a day. Then, MindFit provides fun, personalized training to match each user's unique cognitive skill sets, changing exercises and levels to suit his or her unique needs.

In research studies, MindFit helped users improve their short-term memory by 18 percent, according to Mazel.

Kate Paz, director of Programs Without Walls at Mather LifeWays, says the opportunity to empower older adults with MindFit is thrilling.

"MindFit is personal and customized," Paz says. "We like it because it takes users through individually designed exercises that aren't frustrating, but rather challenging and engaging. It's about teaching older adults to have fun with technology."

Paz adds that Mather LifeWays chose MindFit because of its affordable price tag and proven, scientific-based research.

MindFit is the only brain fitness program scientifically validated by an independent third party. Mazel also notes that no other cognitive assessment or training software product on the market has MindFit's personal tailoring technology.

Ideal for people of all ages, MindFit programs are user-friendly and require no previous computer experience. At every step, the instructions are simple and clear, presented in written words and audio, as well as an actual demonstration of the actions to be taken.

In 2007, MindFit earned the American Society on Aging/Business Forum on Aging Business and Aging Award.

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About CogniFit, Ltd.

CogniFit is a pioneer in the assessment and training of human cognitive abilities. The company focuses on developing advanced software tools for consumers and businesses that assess and enhance basic cognitive skills such as memory, perception and attention. Its initial award-winning product offerings are MindFit and DriveFit. The MindFit family of products helps to assess and build overall cognitive skills for Baby Boomers, seniors and people of all ages. DriveFit is a suite of programs aimed at helping to assess and build the cognitive, psychomotor and personality skills needed by novice, senior and fleet drivers. The company was founded in 1999 by Prof. Shlomo Breznitz, Ph.D., international psychology authority and founding director of the Center for Study of Psychological Stress at the University of Haifa.

About Mather LifeWays

Based in Evanston, Illinois, Mather LifeWays enhances the lives of older adults by creating Ways to Age Well(SM). Founded in 1941 by entrepreneur and humanitarian Alonzo Mather, Mather LifeWays is a not-for-profit organization dedicated to providing a continuum of living and care; making neighborhoods better places for older adults to live, work, learn, contribute, and play; and identifying, implementing, and sharing progressive practices for wellness, workforce issues, memory support, and empowering caregivers. To learn more about our senior living residences, community initiatives, Institute on Aging, or how to make a charitable contribution, please call (847) 492-7500 or find your Way to

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