SOURCE: CognitiveDATA, Inc.

December 11, 2008 13:22 ET

CognitiveDATA Excels in Head-to-Head Data Quality Showdown

Marketing Technology Company Recognized in National Center of Database Marketing (NCDM) Data Quality Showdown as Most Effective Technology

LITTLE ROCK, AR--(Marketwire - December 11, 2008) - CognitiveDATA, an award-winning marketing technology company, announced today that it was recognized as the most effective data quality technology in a head-to-head comparison with other commonly utilized data quality products and processes. The results of the showdown were presented yesterday during the NCDM annual conference at the Gaylord Palms Resort in Orlando, FL.

The Data Quality Showdown was administered by an independent third-party and consisted of the use of actual direct marketer's data to compare the effectiveness of several commercially available options for improving the accuracy of customer and prospect data.

"The showdown was open to all companies considered to have significant data quality products, tools, or services," according to the showdown moderator Matt Graham, SVP of Direct Group. "The competition was constructed using direct marketing data processed through different data quality products. The output of each data quality product was measured for effectiveness of corrections and enhancements to name and address records, identification of previously missed duplicate records, and the ability to proactively identify an undeliverable record. CognitiveDATA's data quality technology delivered the most improvements and enhancements in data accuracy in all major categories."

"To have our marketing technology recognized through the NCDM sponsored head-to-head showdown as the most effective data quality technology available to direct marketers is a significant achievement for our company. Declining response rates, undeliverable mail, and customer do-not-mail initiatives have marketers earnestly searching for new innovation to identify and correct the error still being missed and unable to be corrected by other commercial data quality processes. The result of this independent showdown clearly quantifies the benefits of our technology over and above other data quality options," said Rod Ford, Founder and CEO of CognitiveDATA.

About CognitiveDATA, Inc.

CognitiveDATA (CDi) is a marketing technology company with over 300 clients. Founded in 2001, CDi has created a new wave of Response Technology Solutions that are increasing the direct marketing response rates for some of the most sophisticated direct marketers in the country. The company was previously named by Inc. Magazine as the 208th fastest growing private company in the U.S. as well as recognized by the prestigious Deloitte Technology Fast 500 as the 155th fastest growing technology company in the country. The privately held corporation is headquartered in Little Rock, Arkansas. For more information, contact CognitiveDATA at 866-243-7883 or visit

About NCDM

The NCDM conference is presented jointly by the Direct Marketing Association and DIRECT Magazine. It is dedicated exclusively to the database marketing industry, and brings marketing and technology leaders together to find innovative and practical approaches to today's marketing challenges using customer data and technology.

Contact Information

    Rod Ford
    CognitiveDATA, Inc.
    Phone: 501.975.7580
    Email: Email Contact