CogniVue Corporation

CogniVue Corporation

October 22, 2012 01:00 ET

CogniVue Unveils Next Generation APEX™ Technology at the Freescale Technology Forum

Taking embedded vision technology to the next level

TOKYO, JAPAN--(Marketwire - Oct. 22, 2012) - Freescale Technology Forum Japan - CogniVue Corporation will be participating at the Freescale Technology Forum in Japan and unveiling their next generation APEX™ Image Cognition Processing engine that revolutionizes embedded vision technology.

CogniVue was the first to meet the needs for high performance embedded vision processing performance at low power and size with their Image Cognition Processors (ICP) based on their revolutionary APEX technology. CogniVue is not only supporting the Embedded Vision market by providing ICP devices of their own based on their APEX technology, but is also licensing their APEX technology to selected strategic partners like Freescale Semiconductor.

CogniVue is building on its existing success with APEX processing technology in the next generation APEX-2™, which makes significant advances in vision processing performance per area per power over APEX (which already had up to a 10x advantage over competitive approaches). CogniVue will be releasing new ICP products based on APEX-2 in 2013 and will also be licensing APEX-2 IP to strategic partners. Simon Morris, CogniVue CEO, is unveiling features of APEX-2 in a session being delivered at FTF this week.

"Our ICP products, based on our current APEX technology, are already penetrating a number of markets. We see significant semiconductor vendors struggling with a lack of adequate vision processing IP (chips and software) to complement their existing processor architectures similar to when GPUs were first introduced for graphics processing more than a decade ago." said Simon Morris, CEO of CogniVue Corporation. "By licensing APEX technology to strategic partners like Freescale, we enable new embedded vision roadmaps in different markets, accelerate the propagation of our technology into even more applications, and grow our code base overall. With APEX-2, we have an even higher performance embedded vision processing platform with enhanced flexibility to advance our next-gen ICP product line while also enabling our strategic partners like Freescale."

"Today's collision avoidance systems are typically enabled by digital signal processors or field-programmable gate arrays. Freescale is taking a different approach by integrating CogniVue's Image Cognition Processing IP into our processors, providing massively parallel processing in small packages and with very low power consumption." said Ray Cornyn, Vice President of Freescale's Automotive MCU Division.

"CogniVue has strategically invested in software tools and image processing algorithm toolkits to enable our APEX IP in the market," commented Tom Wilson, VP Business Development. "We intend to extend that strategy with our APEX-2 so stay tuned for on-going announcements about not just our embedded vision processor IP but also software enablement for embedded vision."

About CogniVue Corporation

CogniVue is the world's leading innovator of Image Cognition Processors (ICP) and software for embedded vision systems. CogniVue's ICPs and comprehensive software offering provide advanced technology for companies developing embedded vision applications for automotive, retail, consumer and security markets. The core technology is built on its proprietary, flexible, massively-parallel APEX™ vision processor engine. APEX provides best performance, per area (mm2), per power (mWatt) for vision systems, providing companies with the ability to develop previously implausible, innovative vision products implemented in the smallest smart camera modules in the world. Founded in 2005, CogniVue is a privately held company headquartered in Ottawa-Gatineau, Canada and was recently recognized by the EETimes as among the globe's 'Silicon 60' of emerging start-ups. For more information, please visit

About Freescale Semiconductor

Freescale Semiconductor is a global leader in embedded processing solutions, providing industry-leading products that are advancing the automotive, consumer, industrial and networking markets. From microprocessors and microcontrollers to sensors, analog integrated circuits and connectivity - our technologies are the foundation for the innovations that make our world greener, safer, healthier and more connected. Some of our key applications and end-markets include automotive safety, hybrid and all-electric vehicles, next generation wireless infrastructure, smart energy management, portable medical devices, consumer appliances and smart mobile devices. The company is based in Austin, Texas, and has design, research and development, manufacturing and sales operations around the world.

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