June 25, 2015 08:00 ET

Cognizin Citicoline and PURENERGY Caffeine Deliver Sustained Mental Focus and Energy in New Alsa Energy Drink Mix

Coupling of Clinically Proven, Patented Ingredients Distinguishes Alsa From Other Contenders in the Healthy Energy Market

DANA POINT, CA--(Marketwired - Jun 25, 2015) - In today's fast-paced world, energy and focus have become precious commodities. Enter Älsa, a new, premium energy drink mix that delivers a measured, sustained energy boost via PURENERGY® plus the mental clarity benefits of Cognizin® citicoline. Available in convenient, single-serving powder packets, Älsa was conceived for active adults who strive to give their best effort daily. Its clinically tested, best-in-class ingredients include:

  • Cognizin (250 mg), a patented, branded form of citicoline, a natural substance vital to brain health and found in every cell of the body. Cognizin is clinically tested to provide sustained mental energy, enhanced focus, and healthy memory function.

  • PURENERGY (100 mg), an innovative, patented ingredient that combines caffeine and pTeroPure® pterostilbene for efficient, sustained energy that will last from mid-morning to mid-afternoon without an unpleasant jolt or sudden drop.

  • pTeroPure pterostilbene (57 mg), a patented, nature-identical form of trans-pterostilbene, which shares the strong antioxidant values of resveratrol but is 60% more effective and bioavailable. Helps maintain normal blood pressure and blood sugar levels and may enhance cognitive function. 

  • Caffeine (100 mg -- about the same as in a cup of coffee) from three sources: white tea extract, yerba maté extract, and PURENERGY.

  • 14 essential vitamins and minerals, including Vitamins C, B6, and B12, as well as the amino acids L-Carnitine and Taurine, and Ginkgo Biloba.

Älsa is designed to easily integrate into consumers' daily routines. Its single-serving packets can be tossed into a purse or pocket and dissolve instantly in 16 oz. of water. It also can be sprinkled on yogurt, blended into a smoothie, or incorporated into a favorite recipe.

Available in three all-natural flavors -- dragon fruit, pomegranate blueberry, and three citrus -- Älsa is vegan, gluten-free and only 30 calories per serving. It is naturally sweetened with fructose and stevia extract and has no artificial flavors, colors or preservatives.

Älsa is available online and retails at $48.50 for a 24-stick pack. Buyers can take advantage of an introductory offer, through the end of August, to purchase a second box for 50% off by using the promo code LAMBO at checkout. To purchase or for more information, visit

Find Älsa on social media as follows:

Facebook: /AlsaEnergyForEverything
Twitter: /AlsaEnergy

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