Canadian Off-Highway Vehicle Distributors Council (COHV)

Canadian Off-Highway Vehicle Distributors Council (COHV)

March 22, 2007 08:00 ET

COHV Funding Promotes Safety, Environmental Awareness and Responsible Off-Highway Riding

CONCEPTION BAY SOUTH, NEWFOUNDLAND--(CCNMatthews - March 22, 2007) - The Canadian Off-Highway Vehicle Distributors Council (COHV) issued more than $835,000 in sustaining and development grant funding for 2007, in support of set-up and expansion of provincial and national ATV and Off-Road Motorcycle Rider Federations of which the Avalon Trailways Corporation (AVTRAC) received $110,000.

Included in this amount was $50,000.00 in development funds that AVTRAC will use to carry out a Safety and Education Campaign aimed at youth 14 years of age and over. The campaign kicks off with introductory rider training packages being sent to all schools make students aware of the program being implemented this spring.

Education and safety awareness are important when introducing youth to the fun and responsibility of operating an ATV. During the spring and summer, experienced Canada Safety Council trained ATV instructors will move around the province visiting schools, Cubs, Scouts, Brownies and other youth organizations to discuss the importance of rider training and offering rider training courses. With an increase of 12.41% in ATV sales for 2006 and more people riding, this is a great opportunity to help youth learn to ride responsibly in the beginning.

"By allocating these funds COHV and its member companies are enabling rider federations to take the lead when it comes to reinforcing the importance of education, training and protecting the interest of local OHV club members," stated Bob Ramsay, President of the COHV. "In fact a study done by Smith Gunther Associates Ltd on behalf of the Canadian Off-Highway Vehicle Distributors Council shows that in 2005 ATVing in Newfoundland was a significant economic contributor."

In 2005, all-terrain vehicles pumped just over $89 million into the Newfoundland economy and were responsible for about 1138 jobs. The study also reported that in 2005, Newfoundland was home to about 54,765 registered ATVs and an unknown number of unregistered machines. The study included everything from vehicle sales, to spending on trailers, insurance, clothing, accommodations, food and the like. The direct impact of the sport on Newfoundland's gross domestic product was just over $54 million. When the indirect impacts were included in the calculation, the dollar amount increased to more than $89 million.

"This report confirms the scope and scale of the contribution that ATV use makes to provincial economies, especially in rural areas, which the industry points out is an important aspect that needs to be recognized and considered when discussion is focused on the responsible management of off- highway vehicle activity," Ramsay says.

The COHV, a non-profit trade association established in 1984 and Newfoundland rider federations, working with government, want to continue leading a first class recreation and adventure tourism industry based on safety and environmental awareness. Find out more at:

Contact Information

  • Canadian Off-Highway Vehicle Distributors Council (COHV)
    Jo-Anne Farquhar
    Manager of Communications
    (416) 491-4439 or Toll free: 1-877-470-2288