RAW Beauty Talks

RAW Beauty Talks

June 12, 2014 09:00 ET

Colbie Caillat's New Video "Try" Puts a Spotlight on Raw Beauty Talks

Celebrities and everyday women strip off makeup and start conversations around beauty in hopes of increasing self-confidence

VANCOUVER, BRITISH COLUMBIA--(Marketwired - June 12, 2014) - Grammy-winning singer Colbie Caillat has teamed up with Raw Beauty Talks, an organization dedicated to facilitating a shift from beauty imprisonment to beauty empowerment, in her new music video "Try," which features pictures of celebrities like Sheryl Crow, Miranda Lambert, and Sara Bareilles alongside everyday women, all wearing little to no make up. Caillat describes, 'Try" as "an anthem for women to accept who they are and be comfortable showing it.

"Raw Beauty Talks is proud to support Colbie in the release of a song that delivers such a powerful message," said Erin Treloar, founder of Raw Beauty Talks. "We're honored to collaborate with her in the release of this impactful video."

Treloar, 29, founded Raw Beauty Talks in hopes of starting a conversation around the challenges women face in accepting themselves in a society that promotes Photoshop, plastic surgery and images of unattainable beauty standards. Well aware of the dangerous affect superficial beauty standards have on young women, Treloar struggled with an eating disorder in her teens. Her hope with Raw Beauty Talks is that the next generation will embrace a more realistic standard of beauty.

"What if small lashes, wrinkled skin, sun spots and laugh lines became the mark of beauty? What if we were happier with our physical appearance? Would that translate into our overall happiness?" asked Treloar. "I don't know the answer to these questions, but the voice inside me is telling me we need to find out."

For more information on Raw Beauty Talks visit: www.rawbeautytalks.com. You can watch Colbie Calliat's "Try" video here: https://www.youtube.com/watch?v=uWF8kw64nis.

About RAW

RAW Beauty Talks is an organization dedicated to facilitating a shift from beauty imprisonment to beauty empowerment so that women everywhere can live with a deeper sense of confidence, self-love and acceptance. RAW has interviewed and photographed women of all ages across North America facilitating game-changing conversations about beauty and developing positive media content. It has been featured in publications including Marie Claire, The Huffington Post and Smart Girl Magazine.

We imagine a world where women are valued for their brains, heart and talent more than their appearance. We imagine redefining the word beautiful so that it can no longer be defined by terms such as weight, height or skin colour. We imagine a generation that doesn't resort to plastic surgery; they wake up and feel perfect just as they are. We imagine a world filled with a lot more self-love and subsequently a lot more love for one another. Because that is truly beautiful.

Join the RAW Beauty Talks conversation at www.rawbeautytalks.com.

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