SOURCE: Omni Response

Omni Response

October 11, 2010 13:42 ET

Cold Fire Celebrates Fire Prevention Month

Knowing Precautionary Measures Greatly Reduces Chance of Fire; Especially Important for Upcoming Holiday Season

CLEARWATER, FL--(Marketwire - October 11, 2010) -  Cold Fire®, the ultimate fire suppressing agent that instantly extinguishes flames and leaves surfaces cool to the touch, is heavily promoting Fire Prevention Month during October. The company urges people to take proven precautionary measures to prevent and/or survive a fire. Cold Fire is stressing the need for knowing such measures during the upcoming holiday season.

"According to, a federally run one-stop information resource for residential fire safety and prevention information, each year fires occurring during the holiday season injure 1,650 Americans and cause over $990 million in damage," commented Juliana Toro, Cold Fire Product Manager. "There are simple, life-saving steps every one of us can take to ensure a safe and happy holiday. By following these precautionary tips, individuals can greatly reduce their chances of becoming a holiday fire casualty. Of course, it is also wise to have a fire suppressant material, such as Cold Fire, easily accessible, just in case."

Cold Fire is a new generation fire-suppressing agent from Omni Response that instantly and safely extinguishes flames and leaves surfaces cool to the touch. Since most fire extinguisher-type products are dry powder, they offer no cooling effect. This important Cold Fire difference prevents heat damage and the possibility of fire. Cold Fire can even put out magnesium fires, which can burn at 5,000 degrees and cannot be put out with water. Magnesium is found in many newer model vehicles.

Christmas trees alone annually account for 200 fires, resulting in many deaths and injuries and more than $6 million in property damage. The U.S. Fire Administration (USFA), an entity of the Department of Homeland Security's Federal Emergency Management Agency, says typically shorts in electrical lights or open flames from candles, lighters, or matches start tree fires. Well-watered trees are not a problem, but dry, neglected trees are. adds to never place a tree close to a heat source, including a fireplace or heat vent. It says that trees should be up for no more than two weeks and a tree stand should be kept filled with water at all times.

According to the federal agencies, other areas to watch are holiday lights and decorations, and candles.

Lights should be inspected yearly for frayed wires, bare spots, gaps in the insulation, broken or cracked sockets, and excessive kinking or wear. Lights with any of these conditions should not be used. The agencies also say to be sure not to overload electrical outlets, and to periodically check the wires, which should not be warm to the touch. Above all else, they stress to never leave holiday lights on unattended.

As for holiday decorations, use only nonflammable or flame-retardant items, placed away from heat vents. Never put wrapping paper in a fireplace, as the sparks generated could result in a fire. Lit candles should be avoided and never put on a tree.

In addition to knowing and following precautionary measures to prevent fires, it is also best to have cans of Cold Fire easily accessible in various areas of the house. Cold Fire is an environmentally friendly fire suppressing agent specially designed to extinguish Class A, B, D, and K fires. It instantly and safely extinguishes flames and leaves surfaces cool to the touch, preventing heat damage and/or re-ignition.

Cold Fire is perfect for: homes, offices, cars, boats, RVs, garages, workshops, fireplaces, backyards, grilling, around candles, and at camping sites. It is safe for the family, including children and pets. Easy to use and operate, no specialized training is required. It is non-corrosive, non-toxic, and biodegradable. It will not leave a sticky or slippery residue, making it easy to clean up. Cold Fire is proudly made in the U.S.A.

About Omni Response
Omni Response's Direct Marketing Solutions allow companies to manage multi-channel marketing efforts under a single strategy. It delivers precise accountability, across all marketing channels used. The result is a comprehensive solution that maximizes the return on marketing investment and provides a big brand boost. See

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