COLD-FX

COLD-FX
Afexa Life Sciences Inc.
TSX : FXA

Afexa Life Sciences Inc.

June 11, 2010 08:00 ET

COLD-FX Chosen Canada's # 1 Pharmacist-Recommended Natural Cold Remedy for Fifth Straight Year

EDMONTON, ALBERTA--(Marketwire - June 11, 2010) - According to Drugstore Canada's 2009/2010 Survey on OTC Counselling and Recommendations, COLD-FX® has been chosen the # 1 recommended natural cold remedy by English-speaking pharmacists across Canada. This is the fifth straight year that pharmacists have listed COLD-FX as their first choice. Fifty-six percent of pharmacists did so in the latest survey.

The survey was completed by 964 pharmacists between October 26 of last year and January 22 of this year. The margin of error for the English Canada survey is plus or minus 2.6%, 18 times out of 20. 

The findings are contained in the April 2010 issue of Drugstore Canada (formerly Pharmacy Post). The online survey was conducted by Rogers Connect Marketing Research and Client Services for Drugstore Canada magazine, which is a key healthcare industry publication in Canada.

The results of the survey form the basis of a comprehensive report on the over-the-counter (OTC) or non-prescription market. It measures pharmacists' opinions and behaviours on counselling patients for nonprescription medications, and reveals which OTC brands pharmacists most often recommend to patients. 

"This report confirms pharmacists' importance in helping consumers choose the right non-prescription products," says Jackie Quemby, Publisher, Rogers Healthcare Group, Rogers Business & Professional Publications division. "The annual OTC Market Report also provides a snapshot of the performance of 77 key non-prescription categories. It's the industry's most comprehensive report on the non-prescription market."

Nationally, COLD-FX is the # 1 pharmacist-recommended natural cold remedy for a fifth straight year. It has also been ranked as the # 1 selling cold and flu remedy in Canada since October 2004 (Nielsen's MarketTrack Drug Service for Cold Remedies, natural Supplements and Vitamins categories)

ABOUT DRUGSTORE CANADA MAGAZINE

Drugstore Canada (formerly Pharmacy Post) is published by Rogers Publishing Ltd and is Canada's primary resource for self-care, business and retail information for the pharmacy industry, and is read by pharmacists, pharmacy owners, managers and buyers. 

ABOUT AFEXA LIFE SCIENCES INC

Afexa Life Sciences Inc., founded in 1992, strives to deliver the most trusted health brand on the planet through pioneering evidence-based natural medicines that empower people to achieve their health potential. The Company's patented ChemBioPrint® discovery and standardization technology enables the development of effective and safe medicines from complex natural sources, while ensuring reliable health benefits and batch-to-batch consistency. COLD-FX®, a ChemBioPrint product, is the Company's flagship product and Canada's leading over-the-counter (OTC) cold and flu remedy. It is officially indicated in Canada to help reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system. COLD-FX products have product licenses (NPN) and are supported by scientific evidence, including randomized, double-blind, placebo-controlled clinical trials.

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