VICTORIA, BC and CALGARY, AB--(Marketwired - September 27, 2016) - Victoria-based Jusu Bars Inc. (Jusu) announced on September 20 that it has acquired Calgary-based Cru Juice Inc. With its post-acquisition total of nine retail locations, and another six planned for 2017, Jusu has become the largest and most influential player in the cold-pressed juice and nutritional grab-and-go market.
"Our vision is to help every man, woman and child understand and reap the benefits of high quality, nutrient-rich, plant-based food and beverage products and inspire them to take health and wellness into their own hands," says Bruce Mullen, Jusu's Founder, President & CEO. "We know Canadians love the convenience of fast food, and we have developed and are providing extremely healthy, nutritious products to meet these needs. Our grab and go juices and raw foods provide people with food choices that positively impact their health, and help avoid the ever increasing lifestyle diseases that are afflicting ourselves, friends and families." By combining forces, Jusu and Cru will now be able to help even more people reach for a highly nutritious alternative to traditional fast food.
Cru Juice brings tremendous strategic value to Jusu. In two short years, Cru has built a strong and recognized brand in Alberta with their premium raw food and innovative juice offerings, five retail locations, dozens of wholesale partners and more than 65 employees.
"We're proud to have built Cru and positioned the company as a leader in a food movement that is experiencing unprecedented growth. Our goal was to design whole, non-GMO and preservative free foods to fuel busy lives," says Naomi Le Bihan, Co-founder of Cru Juice Inc.
According to the Organic Trade Association's 2016 Industry Survey, the organic food market is growing rapidly. An expected record breaking 11% annual increase will occur this year, far outstripping the overall food market growth rate of 3%. With a commitment to deliver 100% organic and non-GMO options to their growing customer base, Jusu aims to have the most extensive and delicious raw food and beverage menu in Canada.
Now that Jusu has consolidated BC and Alberta, it will look to expand the brand nationally over the next two years. Jusu currently has 3 retail locations in Victoria as well as a kiosk at the Tsawwassen Ferry Terminal, just outside of Vancouver. Jusu will be opening its first US- based retail location in San Francisco this fall.
ABOUT JUSU BAR INC.
Jusu Bars Inc. is BC's largest producer of best-in-class, 100% organic, plant-based food and beverage products. Our delicious cold-pressed juices, smoothies, mylks, hot drinks and plant-based raw meals and snacks are natural products, meaning no heat has been used and no refined sugars, artificial sweeteners or chemicals have been added. We're continuously creating unique ways to use the nutrient-dense organic fruit, vegetable and nut pulp which is left over after the cold-press process. A line of organic body products, frozen products and pet products are currently under development as are innovative new raw food and beverage items. www.jusubar.com
ABOUT CRU JUICE INC.
Founded in Calgary in July 2014, Cru Juice purveys raw cold-pressed juice and promotes the infusion of fresh organic produce into daily living. The cold press extraction process uses triturating juicers to push every ounce of liquid from the produce using extreme pressure without heating it up. Cru Juice supplements 100% raw cold-pressed juice with super foods including chia, chlorella and camu camu to name a few. The founders of Cru believe in the healing, energizing and cleansing effects of plant-based food and juice, and are thrilled to bring the health benefits to the masses with a stellar line-up of creative flavor pairings and antioxidant-rich supplements. www.crujuice.com
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