SOURCE: Coldwell Banker Real Estate LLC

Coldwell Banker Real Estate LLC

September 15, 2011 05:00 ET

Coldwell Banker Real Estate Launches First-Time Home Buyers Resource Center on

First National Real Estate Brand With Dedicated Resource Section for First-Time Buyers

PARSIPPANY, NJ--(Marketwire - Sep 15, 2011) - Taking the next step to help people turn their dreams of homeownership into realities, Coldwell Banker Real Estate LLC launched a new portal on its website specifically for first-time home buyers. The First-Time Home Buyers Resource Center includes videos, articles and tools to answer questions and guide new home buyers through the real estate search process.

According to the National Association of Realtors (NAR), first-time home buyers accounted for half of all the real estate market home sales in 2010. A recent survey by Coldwell Banker Real Estate found that 93 percent of first-time home buyers said using online tools to find detailed information about homes was important to them.

"Buying your first home is exciting but it can also be overwhelming, so we created this section for first-time homebuyers to simplify the steps toward home ownership, and make the process easier and enjoyable," said Jim Gillespie, chief executive officer, Coldwell Banker Real Estate LLC. "I, like most, remember buying my first home and going through a process that was complex, emotional and rewarding all at the same time. Today, first-time homebuyers recognize that if they have the financial wherewithal, now is a smart time to buy a home. The First-Time Home Buyers Resource Center helps give them the confidence to enter the real estate market and gain valuable insight so they can best work with their agent."

The new web portal, which will be updated regularly with timely content to help first-time home buyers, provides informative features from, including multiple ways to search and recommendations for like properties. It also includes:

  • Video tips and advice about selecting a home, moving, renovating, and decorating
  • Informative articles on such topics as how to select a real estate agent, identifying wish list items vs. must-have items for a first home and determining how much is affordable
  • Mortgage calculator
  • Affordability radar -- This feature breaks down a home's listing price into what the monthly payment might be at current mortgage rates

The new First-Time Home Buyers Resource Center is a continuation of the Coldwell Banker Real Estate innovative online resources. already features BlueScape, a unique way to search for homes by emotion and feelings. Clients select from a series of images that they like or dislike and the site returns a group of homes that might meet their needs. The website also has a lifestyle search, which allows people to use a simple, sliding scale to rate elements of a home and community that matter most to them. In addition, Coldwell Banker Real Estate partnered with YouTube to develop Coldwell Banker On Location. This site allows consumers to gain market perspective, community highlights and home video listings from Coldwell Banker sales professionals. More than 2.5 million channel views have been recorded since its launch in May 2009.

Survey Methodology
Coldwell Banker Real Estate LLC conducted an online survey of 300 first-time home buyers in the United States (people who purchased their first home within the last year) on their experiences and perceptions of the home buying process.

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of nearly 87,000 sales associates and brokers working in approximately 3,100 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its web site for smart phones, the first to create a iPhone application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location(SM) YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Contact Information

  • Media Inquiries:
    Heather Roberts
    Coldwell Banker Real Estate LLC
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    Kathleen Reynolds
    CooperKatz for Coldwell Banker Real Estate LLC
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