SOURCE: Business Review Australia

Business Review Australia

February 15, 2011 15:23 ET

Colin Lyford, General Manager of Status Produce, Speaks on the Company's Uniqueness in the Tomato Industry and Sustainability Efforts

SAN DIEGO, CA--(Marketwire - February 15, 2011) -  In a report in Business Review Australia, Colin Lyford, General Manager of Status Produce, discusses being New Zealand's top tomato producer.

Auckland-based Status Produce is New Zealand's leading tomato producer. Status Produce grows its tomatoes in more than 20 hectares of environmentally controlled glasshouses in and around Auckland, growing approximately 10 million kilograms of produce each year. The company also strives to be pesticide-free, as tomatoes are picked, packed, distributed and delivered throughout New Zealand within 24 hours of picking and 36 hours for some of its export markets.

Status Produce continues to focus on the end customer and their needs incorporating a state-of-the-art produce grading line. "Our grading line allows us to photograph every tomato going down the line to recognise the size and shape of the eight tons of tomatoes processed each hour," Colin Lyford, General Manager of Status Produce, says. "Depending on our clients' needs, they are graded by weight colour and shape, and go down one of the 19 different lanes to meet that specific specification."

Read the article here.

About Status Produce:

STATUS is a growing and marketing company, which primarily markets tomatoes grown in over 20 hectares (and still growing) of state-of-the-art environmentally controlled glasshouse facilities in and around Auckland, New Zealand. Status employs over 160 skilled managers and dedicated team assistants to run their operations.

About Business Review Australia

Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

Contact Information

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    Michaela McNamara
    Business Review Australia
    Telephone: (760) 827-7833
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