Brighter Minds Media, Inc.
TSX VENTURE : BRI

Brighter Minds Media, Inc.

February 20, 2008 15:59 ET

Collaborate on 3: Gamelab and Brighter Minds Partner for Game Development, Online Publishing, and Retail Distribution

TORONTO, ONTARIO--(Marketwire - Feb. 20, 2008) - Brighter Minds Media, Inc. (the Company), (TSX VENTURE:BRI) is delighted to announce that its wholly-owned subsidiary, Brighter Minds Media, LLC (Brighter Minds), has entered into a new partnership with top online game developer Gamelab. This partnership encompasses the co-development and online publishing of unparalleled children's games as well as retail distribution of Gamelab's popular existing content.

Gamelab and Brighter Minds will co-develop original children's downloadable games based on Brighter Minds' newest licensed property, a top children's entertainment brand. Additionally, Brighter Minds will publish and distribute a selection of Gamelab's hit titles for the retail and specialty markets. These collaborations will combine Brighter Minds' expertise in children's content and retail distribution with Gamelab's revolutionary online development skills to bring creative new game ideas online and to retail locations throughout the world.

"We are excited about the endless possibilities of this and new collaborations with Gamelab," remarked Sam Ifergan, Chairman and CEO of Brighter Minds. "Gamelab is a hugely talented and original group of people, they are the creators Diner Dash - a hugely successful online hit. As a company, Brighter Minds is dedicated to partnering with the best to bring high-quality entertainment to families everywhere across all platforms including online and retail."

Brighter Minds will start by introducing Gamelab's Miss Management exclusively to national retail chain Target in early May, 2008. The innovative title, featured in both Wired Magazine and USA Today, is set to release nationwide in the Fall.

A second Gamelab original title, Out of Your Mind, is set to be released to retail in 2009.

"It doesn't matter how great your game is if no one ever sees it," stated Eric Zimmerman, co-founder and Chief Design Officer at Gamelab. "Gamelab makes games for everyone, and by partnering with Brighter Minds, we are getting more of our games into the hands of players. We highly value the expertise that Brighter Minds brings in the children's content and retail distribution space and appreciate their faith in our innovative and sometimes unusual games. Expect to see more great collaborative titles coming your way from Brighter Minds".

Brighter Minds' and Gamelab's first co-developed title, featuring a top children's licensed property, will be released to major online portals and downloadable venues in May of 2008. The game will combine the ease, fun, and playability of the casual game format with traditional educational themes and benefits. The title will be packaged and released to retail in October, 2008.

"At Brighter Minds we have already established ourselves as a leader in the children's digital space and in retail distribution for the casual games market," noted Ifergan. "But the gaming landscape is constantly changing. By partnering with a leader like Gamelab, we are making sure to stay on the forefront of innovation as we continue in the pursuit of our online, multimedia strategy."

For more information on Brighter Minds Media, Inc. and its subsidiary, Brighter Minds Media, LLC, please visit www.brightermindsmedia.com. More information on Gamelab, LLC can be found at www.gamelab.com.

About Brighter Minds Media, Inc.

Brighter Minds Media, Inc. is the parent company of Brighter Minds Media, LLC. Brighter Minds is a publisher of online and multimedia materials for the whole family with a focus on creating a wholesome online environment for children. Brighter Minds is also proud to offer a fun and educational line of retail products including software, DVD games and books, as well as a growing catalog of online games and content for the family. Brighter Minds' products are available online and at major retailers across the United States and Canada. Brighter Minds Media, Inc. is publicly traded on the TSX Venture Exchange (TSX VENTURE:BRI) and is a Hargan Ventures (www.harganvc.com) investee company. More information about Brighter Minds can be found at www.brightermindsmedia.com.

About Gamelab, LLC

Gamelab is a game development company based in New York City, founded by Peter Lee and Eric Zimmerman in 2000. Our staff of designers, programmers, and producers creates smart, innovative, high-quality games that appeal to a broad audience. Gamelab specializes in singleplayer and multiplayer online games, but we have designed for a variety of platforms on and off the computer. Our specialty is inventing new ways for people to play, integrating hip graphics, sound and content into approachable and addictive gameplay. We consult, create custom games, and also license and publish original Gamelab titles. For more information please visit www.gamelab.com.

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