Axia Group Inc.
PINK SHEETS : AGIJ

Axia Group Inc.

March 15, 2011 11:45 ET

Collagenna (AGIJ) Aims to Market Its Products in East Africa

OTTAWA, ONTARIO--(Marketwire - March 15, 2011) - Axia Group (PINK SHEETS:AGIJ) (http://www.axiagroup.com/), Collagenna Skin Care Products/Melem Secret is pleased to announce that it has signed a marketing agreement with Debby Macharia of Souls Parlour, Ottawa www.soulsparlour.com for the marketing of Collagenna's Product line in East Africa.

Ms. Macharia owns and operates a full service salon which offers both hair styling and esthetic care. Before coming to Canada approximately 10 years ago, Ms. Marcharia was the East and Central African Marketing Director for the French skin care line Matis. She has maintained her contacts in this industry and will target the markets of Kenya, Tanzania, Uganda and Rwanda.

CEO Michael Arnkvarn states "East Africa is not a market that we would consider traditional. However, we feel that we have a very strong candidate to be successful in this project. Ms. Marcharia has maintained her Kenyan citizenship and has a strong desire to become active in distribution in her native region. She has a very strong marketing background and understanding of the beauty industry. Her network of contacts will allow us to penetrate and market our products quickly. Samples which have already been sent to interested parties were very well received and we have worked on the issue of pricing. This is a market of over 125 million people and after understanding a little more on the demographics of the region, I am confident that we will results which will make the project profitable."

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its every expanding network of distribution partners.

Safe Harbor Statement

Information in this news release may contain statements about future expectations, plans, prospects or performance of Axia Group Inc., that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Axia Group Inc. cautions you that any forward-looking information provided by or on behalf of Axia Group Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Axia Group Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Axia Group Inc.'s control. In addition to those discussed in Axia Group Inc.'s press releases, public filings, and statements by Axia Group Inc.'s management, including, but not limited to, Axia Group Inc.'s estimate of the sufficiency of its existing capital resources, Axia Group Inc.'s ability to raise additional capital to fund future operations, Axia Group Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Axia Group Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Axia Group Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

Contact Information