Axia Group Inc.

Axia Group Inc.

March 17, 2011 15:45 ET

Collagenna (AGIJ) Establishes Canadian Sales Team

OTTAWA, ONTARIO--(Marketwire - March 17, 2011) - Axia Group Inc. (PINK SHEETS:AGIJ) ( subsidiary Collagenna Skin Care Products is pleased to announce that it has begun an intensive campaign to market its business concept called the 'Collagenna Revenue Generator Program' across Canada.

AGIJ's strategy is to establish business relationships with prospective candidates across Canada by incorporating the concept of microcurrent in combination with its product line. Once this concept will be in place, maximizing the exposure for Collagenna's array of products, the company will use the same approach to entice and accumulate customers in the United States. The company's goal over the next year is to establish 40 new business concepts across Canada, which it expects to increase revenues by $1.2 million.

"We have great products with proven results that we know more consumers will be interested in learning about and using," says AGIJ CEO Michael Arnkvarn. "Collagenna has established solid relationships with skin care clinics that sell our line to appreciative customers but we feel that we have even more to offer. Our product line gives superior results when used properly and by developing this business model, we will also increase our product sales substantially. We have sold one opportunity this week in Toronto and we will be doing our training with the client in the beginning of April.

"By putting more of an emphasis on this concept, we believe we can create a winning formula for success that will significantly enhance corporate market share, revenues and profits, and make the company more attractive for both existing shareholders and potential new investors."

The company is marketing the new concept in many different ways including direct sales by its existing sales reps, email campaigns, telemarketing, local print ads, internet sites among others and it will also attend 2 franchise/business opportunity shows with the first being in Toronto on April 30, May 1 2011. Collagenna has also created a selling website for potential clients.

Collagenna specializes in anti-aging products, with an emphasis on collagen stimulation. The company primarily sells its products through specialized skin care clinics, beauty salons, aestheticians and doctors. The company also has an expanding network of international distribution partners.

Collagenna will keep its followers updated on its sales strategy as well as on all new products and their development, business initiatives and corporate news.

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