SOURCE: Collarity, Inc.

July 17, 2008 09:00 ET

Collarity Selected by AlwaysOn as an AO Global 250 Winner

Recognized for Game-Changing Technology and Market Value

PALO ALTO, CA--(Marketwire - July 17, 2008) - Collarity, a leader in integrated on-site behavioral segment targeting for web publishers, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. Collarity was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Collarity and the AlwaysOn Global 250 Top Private Companies will be honored at the AlwaysOn & STVP Summit at Stanford scheduled to occur on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political and commercial trends disrupting the global technology industries and features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.

Fifty of the top CEOs from the AO Global 250 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"The AO Global 250 winners have excelled in key strategic areas in the global technology markets," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time."

The AO Global 250 was selected from hundreds of companies, nominated by a panel of industry experts in the online technology, media, entertainment, enterprise and greentech sectors from around the world.

Collarity has presented their optimized audience engagement platform for web publishers at several AlwaysOn Summits, most recently at AlwaysOn OnMedia NYC. Collarity demonstrated a complete solution for publishers to increase content consumption, provide relevant recommendations and search results, and increase revenues from better targeted advertising. The platform is based on a unique and patented collaborative filtering technology that derives intelligence from the anonymous interests, navigations and click-through patterns of the publisher's visitors.

A full list of all the AO Global 250 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959

"We at Collarity are honored to be recognized by AlwaysOn and intend to continue our record of excellence," said Levy Cohen, CEO and Founder of Collarity. "We see this as a great opportunity to present Collarity's platform and demonstrate its value to publishers. The current outlook for Online Interaction Optimization Technologies with recommendation engines and targeting tools is very promising. We are extremely pleased to receive this recognition from AlwaysOn for the ground-breaking work that we are doing for the future of audience engagement and content monetization."

About Collarity

Collarity provides integrated on-site behavioral segment targeting that includes recommendation engine, search, ad targeting, syndication and analytics to web publishers, through a unique community-based platform that harnesses the implicit interests of site visitors. The Collarity services help publishers increase all types of media assets consumption and increase advertising revenues. Collarity Web services require no software to install or infrastructure to maintain and can be deployed in several days. Collarity serves leading web publishers, including Fox, Next New Networks and Crain's Chicago Business, and is headquartered in Palo Alto, CA. For more information, please visit www.collarity.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants.

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