SOURCE: Collecta

Collecta

August 26, 2009 13:00 ET

Collecta Puts an Interactive Face on Real-Time Search

Leading Real-Time Search Engine Continues to Add Key Enhancements, Including Social Features and Improved Source Identification

SAN FRANCISCO, CA--(Marketwire - August 26, 2009) - Collecta is continuing its real-time search momentum, adding key features that make its search experience more interactive, participatory, and social. As the leader in real-time search, Collecta lets people uniquely follow stories as they unfold by tracking information and updates on blog posts, Tweets, and comments in real time.

With the new release, people can easily share Collecta queries of interest with their friends and contacts by instantly publishing a Collecta search or Collecta discovered tidbit to their social network of choice -- Facebook, Twitter, and more. People can choose to share the ever-updating stream of live updates, as well as specific results uncovered in their search.

This sharing feature turns a Collecta search into a powerful hub for inbound information gathering and outbound sharing. People are able to consume the live flow of stories across the web -- such as wildfires in California or the healthcare reform town halls -- and then instantly share that live flow and the insight of the real-time web with their social graph.

Another enhancement displays the site's logo or user avatar associated with each result, enabling users to easily scan the sources of all results and choose the results and sources most important to them. In addition, a Messaging Box has been added to the search page that lets the Collecta team directly communicate with its community -- such as alert people to a hot search topic.

"With the new sharing and sourcing features, we're quickly moving beyond the basics -- where we've been focused since launch in June," explained Gerry Campbell, CEO of Collecta. "Over the coming months, we'll continue to evolve along the path of our users' input and our strong vision for streaming real-time search. Collecta's goal is to create a useful new way for people to access the abundance of timely information on the web."

First launched in June, Collecta has accelerated the pace of Internet searches -- transforming the traditional search system of indexing, storing, crawling, and retrieving. The real-time search engine aims for second and sub-second latencies in order to present information the instant it has been published.

About Collecta

Collecta represents a new way to experience search, in real time. Collecta is the Web's most powerful real-time search engine, posting matching stories, blogs, photos, and comments from sites such as Twitter, WordPress, Flickr and more -- as they happen. By aggregating content in real time, Collecta offers a new and more comprehensive view of what's going on in the world right now. For more information, visit www.collecta.com.

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