SOURCE: Collecta

September 10, 2009 12:05 ET

Collecta Releases API Beta to Spur Webwide Development Around Its Real Time Platform

Collecta Offers Real-Time Results for a Wide Range of Search Content -- News Sources, Social Sites, and More

SAN FRANCISCO, CA--(Marketwire - September 10, 2009) - Collecta, the streaming real-time search company that has been accelerating the pace of Internet search, is continuing to lay the foundation for the future of the real-time web. The company is releasing its API (Application Programming Interface) to facilitate the development of real-time data applications that will fundamentally change how we access information on the Internet.

Now developers can pull real-time results directly into their applications, adding to existing social feeds to create a view of what's going on out on the Web right now.

The "Collecta Results Set" (CRS) API allows for easy integration into existing applications. In fact, developers already working with the Twitter API can hit the ground running with CRS, enabling them to quickly expand the capabilities of their real-time applications to encompass Collecta's broad base of social media, established news sources, and unique content feeds.

Collecta has been making strong moves to define the concept of real-time search to extend beyond social boundaries to include a wide range of relevant sources on the web. The company is working directly with publishers of news, sports and entertainment information to give the freshest, most reputable stories to users as they're published. For example, you'll see stories from established leaders such as Reuters and Examiner.com (soon to include its recent acquisition, Now Public), as well as emerging voices like True/Slant and hyper-local stories via Outside.in. Collecta is currently adding thousands of new sources each week.

This creates a new, unique view of the web. With Collecta, users can track breaking stories -- from a hurricane in the Atlantic to the health care reform debate -- through a continually-running, live stream that incorporates both social media and established news sources.

The difference is in the depth and breadth of the experience. While other aggregators and search tools simply mashup information on top of feeds from social networks, Collecta has built an entire ecosystem and infrastructure based on the open messaging standard XMPP. As a result, the company is uniquely positioned to share its technology to spark additional user applications -- from real-time brand tracking to fantasy sports team apps. There is no limit to the potential.

"The way people interact with content on the Internet is changing. People want the story as it happens, not just the highlights... and they want it where they are -- in Twitter, Facebook, MySpace. Everywhere," explained Gerry Campbell, CEO of Collecta. "Our open technology platform and wide range of relevant content sources enable companies and developers to build a diverse set of real-time data applications that can be distributed across the Web."

In conjunction with the API release, Collecta is launching a developer's challenge with ChallengePost.com. Dubbed "The AppMaster Challenge," the contest will help drive the development of creative and powerful applications. From now through October 8th, developers can submit their Collecta-powered plug-in, webapp or application and the Collecta team will select the one that best exemplifies what real-time results can do. The winner will be announced on October 15th, and will receive both a featured spot as AppMaster Champion and a new 15" MacBook Pro. There will be weekly prizes as well, and developers are encouraged to submit early and often.

This release of the Collecta API is HTTP-based, and in the near future Collecta will also release its XMPP-based Streaming API to power streaming real-time applications.

To learn more about the AppMaster Challenge go to http://blog.collecta.com and for the Collecta Results Set API, go to http://docs.collecta.com.

About Collecta

Collecta represents a new way to experience search, in real time. Collecta is the Web's most powerful real-time search engine, posting matching stories, blogs, photos, and comments as they happen. By aggregating content in real time, Collecta offers a new and more comprehensive view of what's going on in the world right now. For more information, visit www.collecta.com.

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