Contact Information: Contact: Paul Lipschutz Collectible Concepts Group, Inc. 1600 Lower State Road Doylestown, PA 18901 (215) 491-1075 Email: Email Contact Web: http://www.collectibleconcepts.com
Collectible Concepts Group, Inc. Retains H. Brooks & Associates to Spearhead Internet Marketing of Its Military Gifts & Collectibles
| Source: Collectible Concepts
DOYLESTOWN, PA -- (MARKET WIRE) -- March 22, 2007 -- Collectible Concepts Group, Inc. (OTCBB : CCNG ) has retained H. Brooks & Associates ("HBA"), based in California and
New York, to develop and market CCNG's new Military Collectibles web site
"www.USAMilitarymemories.com," which retails unique licensed items bearing
the mascots of the Army, Navy, Air Force, Marine Corps, and Coast Guard.
On this new Internet site, hand tooled wooden items and other gifts can be
purchased by the public, and according to Paul Lipschutz, President of
CCNG, "A portion of proceeds will be donated to U.S. Military organizations
to support our troops overseas in conjunction with the Small Miracles
Foundation, a 501 c (3) non-profit charity."
H. Brooks & Associates, a marketing firm specializing in internet
marketing, was retained to enhance the visibility of the
USAmilitaryMemories.com web site and is currently developing a "guerilla
marketing" strategy to bring the web site to the attention of internet
households throughout the USA and overseas. HBA has developed an Affiliate
Marketing program that will be offered through CCNG's military collectibles
web site, and advertised to over 100,000 existing Affiliate Marketing web
sites throughout the USA and overseas. "We project that this effort alone
will place links to USAmilitarycollectibles.com on over 5,000 Affiliate web
sites during the first year after launch," said Howard Brooks, CEO of H.
Brooks & Associates. "We are optimistic that significant traffic will be
driven to the USA Military Collectibles web site as a result of this
effort," Brooks added.
HBA, specialists in web site optimization, are currently drafting an ad
campaign to be run on the Google and Yahoo networks. "Web site traffic
conversion is key to the profitability of any online business," said Mr.
Brooks, "and our network of specialists will strive to convert the traffic
to USAMilitarycollectibles.com into prospects and sales," Brooks added.
"Statistically speaking, over 90 percent of Internet traffic comes from the
search engines and a search engine friendly design, will greatly enhance
the web site investment," said Brooks.
"The creative groups we have hired know the ins and outs of internet
marketing and how to place a web site at the top of the search engines,"
stated Paul S. Lipschutz, President of CCNG. "Our mutual goal is to create
a dynamic Web presence for USAMilitaryMemories.com which will make our
product line stand out on the World Wide Web. As Search Engine
Optimization Specialists, H. Brooks & Associates understand search engine
marketing and in my opinion, they know how to deliver results and I am
optimistic they have the skill to achieve first place status for our new
initiative," Lipschutz added.
Mr. Lipschutz has been recognized as an innovator and trendsetter in the
collectible industry since 1982 and has been called one of the originators
of the sports collectibles business. In 1985, he founded American Sports
Collectibles and distributed over two million catalogs annually featuring
collegiate and major league sports products. He has had contractual
relationships with over 50 members of the Baseball Hall of Fame as well as
numerous PGA golfers, NFL football legends and other professional sports
figures to provide and market unique promotional and autographed
collectibles.
The market for military gifts and collectibles continues to grow and brings
with it historical perspective, very satisfying profit margins and the
gratitude of many a customer who takes advantage of the convenience of
internet shopping.
About Collectible Concepts Group
Collectible Concepts Group, Inc. develops and markets unique licensed
sports and entertainment collectible merchandise for specialty, mass retail
and online distribution. Nationally recognized in direct response
marketing, replica design, mass-market distribution and e-commerce
marketing, Collectible Concepts and its products are renowned both for
quality and authenticity. Licenses include over 25 colleges and
universities, including: The National Basketball Association (NBA), The
National Hockey League (NHL), Arena Football, and others. For more
information, visit: www.collectibleconcepts.com or www.otcfn.com/ccng.
About H. Brooks & Associates
H. Brooks & Associates is an internet marketing firm with extensive
experience in online traffic development, search engine optimization, web
design, strategic alliances and guerilla marketing techniques. For more
information visit www.hbrooks.net.
SAFE HARBOR STATEMENT
This press release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934, as amended (the "Exchange Act"),
and as such, may involve risks and uncertainties. Forward-looking
statements, which are based on certain assumptions and describe future
plans, strategies, and expectations, are generally identifiable by the use
of words such as "believe," "expect," "intend," "anticipate," "estimate,"
"project," or similar expressions. These forward-looking statements relate
to, among other things, expectations of the business environment in which
the Company operates, projections of future performance, potential future
performance, perceived opportunities in the market, and statements
regarding the Company's mission and vision. The Company's actual results,
performance, and achievements may differ materially from the results,
performance, and achievements expressed or implied in such forward-looking
statements.