SOURCE: Collectible Concepts

March 22, 2007 10:58 ET

Collectible Concepts Group, Inc. Retains H. Brooks & Associates to Spearhead Internet Marketing of Its Military Gifts & Collectibles

DOYLESTOWN, PA -- (MARKET WIRE) -- March 22, 2007 -- Collectible Concepts Group, Inc. (OTCBB: CCNG) has retained H. Brooks & Associates ("HBA"), based in California and New York, to develop and market CCNG's new Military Collectibles web site "," which retails unique licensed items bearing the mascots of the Army, Navy, Air Force, Marine Corps, and Coast Guard.

On this new Internet site, hand tooled wooden items and other gifts can be purchased by the public, and according to Paul Lipschutz, President of CCNG, "A portion of proceeds will be donated to U.S. Military organizations to support our troops overseas in conjunction with the Small Miracles Foundation, a 501 c (3) non-profit charity."

H. Brooks & Associates, a marketing firm specializing in internet marketing, was retained to enhance the visibility of the web site and is currently developing a "guerilla marketing" strategy to bring the web site to the attention of internet households throughout the USA and overseas. HBA has developed an Affiliate Marketing program that will be offered through CCNG's military collectibles web site, and advertised to over 100,000 existing Affiliate Marketing web sites throughout the USA and overseas. "We project that this effort alone will place links to on over 5,000 Affiliate web sites during the first year after launch," said Howard Brooks, CEO of H. Brooks & Associates. "We are optimistic that significant traffic will be driven to the USA Military Collectibles web site as a result of this effort," Brooks added.

HBA, specialists in web site optimization, are currently drafting an ad campaign to be run on the Google and Yahoo networks. "Web site traffic conversion is key to the profitability of any online business," said Mr. Brooks, "and our network of specialists will strive to convert the traffic to into prospects and sales," Brooks added. "Statistically speaking, over 90 percent of Internet traffic comes from the search engines and a search engine friendly design, will greatly enhance the web site investment," said Brooks.

"The creative groups we have hired know the ins and outs of internet marketing and how to place a web site at the top of the search engines," stated Paul S. Lipschutz, President of CCNG. "Our mutual goal is to create a dynamic Web presence for which will make our product line stand out on the World Wide Web. As Search Engine Optimization Specialists, H. Brooks & Associates understand search engine marketing and in my opinion, they know how to deliver results and I am optimistic they have the skill to achieve first place status for our new initiative," Lipschutz added.

Mr. Lipschutz has been recognized as an innovator and trendsetter in the collectible industry since 1982 and has been called one of the originators of the sports collectibles business. In 1985, he founded American Sports Collectibles and distributed over two million catalogs annually featuring collegiate and major league sports products. He has had contractual relationships with over 50 members of the Baseball Hall of Fame as well as numerous PGA golfers, NFL football legends and other professional sports figures to provide and market unique promotional and autographed collectibles.

The market for military gifts and collectibles continues to grow and brings with it historical perspective, very satisfying profit margins and the gratitude of many a customer who takes advantage of the convenience of internet shopping.

About Collectible Concepts Group

Collectible Concepts Group, Inc. develops and markets unique licensed sports and entertainment collectible merchandise for specialty, mass retail and online distribution. Nationally recognized in direct response marketing, replica design, mass-market distribution and e-commerce marketing, Collectible Concepts and its products are renowned both for quality and authenticity. Licenses include over 25 colleges and universities, including: The National Basketball Association (NBA), The National Hockey League (NHL), Arena Football, and others. For more information, visit: or

About H. Brooks & Associates

H. Brooks & Associates is an internet marketing firm with extensive experience in online traffic development, search engine optimization, web design, strategic alliances and guerilla marketing techniques. For more information visit


This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe," "expect," "intend," "anticipate," "estimate," "project," or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the Company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the Company's mission and vision. The Company's actual results, performance, and achievements may differ materially from the results, performance, and achievements expressed or implied in such forward-looking statements.

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