November 08, 2010 13:16 ET

The Collection Selected as One of the First McLaren Automotive Retailers in the World

CORAL GABLES, FL--(Marketwire - November 8, 2010) -  The Collection, South Florida's foremost luxury automotive dealership, is proud to announce that it has been selected by McLaren Automotive as one of its exclusive retailer candidates as the prestigious automotive brand moves toward the launch of the MP4-12C. The proposed showroom would be at The Collection's current location at 200 Bird Road in Coral Gables, Florida, with anticipated opening in June 2011.

"I am honored that McLaren has chosen The Collection to be a part of the select group of retailers worldwide," says President and CEO of The Collection, Ken Gorin. "Both The Collection and McLaren are known for their outstanding reputation. I have no doubt that the McLaren brand will fit in perfectly with the dealership's exclusive, high-quality standard."

McLaren Automotive has a rich and seamless heritage in producing premium sports cars for the road. The McLaren F1 road car, which was launched in 1993, set the world land speed record for a production car, and is regarded as one of the best examples of supercar exotica. The Mercedes-Benz SLR McLaren, one of the fastest cars on the streets, is also the most successful supercar ever in its price bracket. The manufacturer is now developing its own retail network with a product lineup to challenge the very best sports cars on the market.

"Customers in this high-end sports car segment are very discerning," explained Tony Joseph, Director, McLaren Automotive North America. "Starting from a clean sheet of paper, the MP4-12C will not disappoint. Driving a great sports car, however, is only part of the experience of owning a McLaren. The level of care and support that our customers get after they buy the car is just as important as a fast lap time. We are confident that we have chosen the finest group of retailer partner candidates in the sports car sector to deliver on these expectations."

With an anticipated launch date of summer 2011 in North America, the 12C is the first in a range of high performance sports cars from McLaren Automotive. Along with future models within the range, it will challenge the world's best sports cars, benefiting from the expertise and virtuosity of the McLaren Group. The 12C is set to re-write the rules of sports car design through Formula 1-inspired engineering, a revolutionary carbon fiber chassis, and an absolute focus on efficiency and quality. It represents 'pure McLaren'; from unique engineering to bespoke design where everything is for a reason.

The Collection will be hosting a series of private viewing events for the MP4-12C which began with a sneak preview at the annual Make A Wish Gala on November 6, 2010. On November 11 and 12, a select group of guests will have the opportunity to witness the car at a private cocktail event, which will be preceded by a day of one-on-one appointments. The general public will have the chance view the highly anticipated super car at Festivals of Speed's Yacht Hop Reception on Saturday, November 13,, 2010, at Epic Hotel.

For more information on the McLaren Automotive and its vehicles, please log onto To receive more information on The Collection, please call 305.444.555, or visit

On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands Florida's definitive luxury automobile destination, The Collection. President and CEO, Ken Gorin, a 33-year industry veteran in the exotic and luxury automobile business has built a world-class destination housing the globe's most celebrated automotive brands: Porsche; Audi; Ferrari; Maserati; Aston Martin; Jaguar and beginning in 2011 - McLaren. The Collection's success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. The Collection's facilities also include a state-of-the-art service department and parts facility to outfit today's high performance enthusiast. To experience The Collection call 305.444.5555, or visit

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Contact Information

  • Further information
    Ronnie Moro
    The Agency
    Phone: 305.662.7152 ext. 101
    Email: Email Contact

    Lynne Arciero
    Marketing and Communications Manager, North America
    McLaren Automotive
    Phone: 347.443.0260
    Email: Email Contact