SOURCE: Collective


October 06, 2015 10:00 ET

Collective and the 4A's Foundation Launch The Collective Bill Caspare Memorial Fund

Scholarship to Support Diversity in Advertising and Media Now Open for Submissions

NEW YORK, NY--(Marketwired - Oct 6, 2015) - Collective, the ad tech leader and programmatic pioneer, today announced The Collective Bill Caspare Memorial Fund, which has been established by Collective LLC and The 4A's Foundation. It will support diversity in the New Media, Data Science and Product Development disciplines within advertising and media. The Fund provides a variety of resources (including scholarships) that allow students and young professionals of diverse ethnic and cultural backgrounds to explore careers in new media, data science and product development.

The Fund was created in memory of former Collective Senior Executive Bill Caspare, an industry innovator with more than 15 years in new media and digital advertising. Caspare was both a founding member and strategic visionary behind several successful digital ventures including db Ad Strategies, The Fifth Network, Oggifinogi Inc. and Vidible (which was acquired by AOL in 2014).

"Bill's passion for advertising continues to influence data-driven advertising strategies at Collective and in our entire industry," said Collective CEO Joe Apprendi. "We hope that this Fund will spur greater diversity in digital media and marketing technology."

On an annual basis the Fund will award a maximum of three $6,000 scholarships to eligible students pursuing careers in new media, data science and product development. The Fund will begin accepting applications from Tuesday, Oct. 6, through Tuesday, Nov. 10. The 4A's Foundation will manage the approval process and administer distribution of the scholarship funds.

"The 4A's believes that it is critical to engage with and educate young people of all backgrounds," said 4A's President-CEO Nancy Hill. "Our partnership with Collective will broaden the industry's talent pool by making a career in this new and exciting field more accessible to millennials with diverse backgrounds."

To learn more about how to apply, visit Recipients of the Fund will be notified Wednesday, Nov. 25.

About Collective:

Collective is an advertising technology company driving quantifiable connections between brands and consumers via multiscreen programmatic media. Using patented technology, Collective offers clients a unified view of the consumer, breaking down siloes and allowing brands to seamlessly message across devices, including desktop, tablet, smartphone and television screens. Collective's solutions offer full transparency across RTB and non-RTB ad technologies, revealing unified and actionable insights based on ad performance, placement, quality, and cost. To learn more about Collective, visit

About the 4A's:

The 4A's is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry's most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Our mission is to help agencies become more successful.

About the 4A's Foundation:

Established in 1997, the 4A's Foundation was created to galvanize the industry around improving the level of diversity within advertising and media agencies. For almost 20 years, the Foundation has been providing financial support to multicultural individuals studying advertising, media, and/or the creative arts, as well as resources to programs and initiatives in NYC that cover the following categories for our industry: Education, Employment, Outreach, Engagement, and Retention. Simultaneously, it engages colleges, universities and recognized portfolio schools, which help identify high potential students willing and able to make a difference in our community.

Contact Information

  • Press Contact:
    Cassady Nordeen
    Blast PR on Behalf of Collective
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