SOURCE: Collective Brands, Inc.

Collective Brands, Inc.

May 23, 2011 14:22 ET

Collective Brands Performance + Lifestyle Group Announces New Wholesale Distribution Partner for Saucony, Sperry Top-Sider and Keds in the Philippines

TOPEKA, KS--(Marketwire - May 23, 2011) - As part of its international growth strategy to expand the company's global footprint for all its brands and businesses and to meet growing international demand for its iconic lifestyle brands, Collective Brands, Inc. (NYSE: PSS) announced today that its Performance + Lifestyle Group (PLG) has signed a wholesale distribution agreement with Iconic Advantage to broaden the reach of its Keds fashion sneaker brand and to launch the Saucony running brand and Sperry Top-Sider nautical lifestyle brand in the Philippines market.

Iconic Advantage, headquartered in Manila, is a licensee, distributor and retailer of international footwear and apparel brands with more than two decades of experience launching and distributing global brands in the Philippines market. The company has a strong national network of hundreds of points of sale, 20 wholly owned retail stores, and is a leading shoe provider for all major department stores across the country. The Philippines is a new market for Sperry and Saucony footwear products; Keds has been available in a limited manner in the country for a few years.

"The Philippines is the 12th largest country by population with more than 97 million people, many of whom enjoy shoe shopping and aspire for the latest footwear fashion, technology and innovation," said Gregg Ribatt, President and Chief Executive Officer of Collective Brands Performance + Lifestyle Group. "We are thrilled to partner with Iconic Advantage to further amplify the presence of our Keds brand locally and to introduce the Saucony and Sperry brands in the country for the first time."

The wholesale agreement is a multi-year deal. Additional terms were not disclosed.

About Collective Brands, Inc.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes the Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez® for Stride Rite, and Saucony®, among others; Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac™, the first-ever affordable green footwear brand, and designer collections by fashion designers Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE™, Clinch Gear™, Sims®, Lamar® and LTD®, World Snowboarding Championships™ and Hind®. Information about, and links for shopping on, each of the Collective Brand's units can be found at

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