June 15, 2009 09:00 ET

CollectiveX Unveils New Brand and Visual Identity as Brand Keeps Focus on Social Collaboration and Kicks Off New Certified Partner Program

COLUMBIA, MD--(Marketwire - June 15, 2009) - CollectiveX, pioneer of the Web's premier social collaboration platform (, today announced it has renamed the company, building on the success of its group-centric product brand. carries on the company's core mission of empowering groups to make things happen by enabling them to communicate, share and network with the most productive social collaboration tools and a superior user experience.

Social collaboration is a powerful process where multiple people and organizations come together to achieve their common goals. Unlike traditional social networking, social collaboration is leveraging technology to create opportunities for meaningful productivity. is leading this emerging industry with its premier social collaboration platform ( designed specifically for groups of all types and sizes. With a Groupsite, any group can harness the collective resources of online forums, collaboration software and social networks in one platform built around the group and its needs.

"With most popular social networks, there is a lot of socializing going on, but not much work happening. Social collaboration through Groupsites is changing the game," said Clarence Wooten, Jr., founder and CEO of "There are groups forming every day that need an easy way to collaborate and remain connected. is a multi-purpose social collaboration platform, uncluttered with needless distractions and focused specifically on empowering groups to communicate, share and network to make things happen."

David Siemer of Siemer & Associates, a leading early stage technology investment firm, added, "S&A invested in because it is the clear leader of a broad new category of social networking. Finally, a platform has come along that truly empowers businesses and organizations to benefit from the surge in social media with a sharp and distinctive focus on productive collaboration."

A few key facts:

--  Groupsites are currently enabling more than 26,000 groups to make
    things happen.
--  More than 10,000 non-profit organizations
    ( are using Groupsites to drive
    membership engagement.
--  More than three quarters of all Groupsites are private, rather than
    public networks.
--  Groupsites are powering more than 5,000 company intranets and project
    workgroups (
--  More than 600 large events, conferences and tradeshows rely on
--  Groupsites have been created for more than 6,000 membership groups,
    more than 5,800 social networks, and more than 1,000 alumni groups.

This also marks the start of the Certified Partner Program (, a selective program designed for partners -- developers, designers, trainers, social media consultants and community builders -- who demonstrate a clear understanding of the power of social collaboration, and commit to using tools to help groups get the most out of the platform.

"We learned through our valuable Champions community, a Groupsite designed for engaged Groupsite users and advocates, that there was a new opportunity to provide extended services to our users," said Shaun Callahan, chief involvement officer at "We created the Certified Partner Program to fuel the inherent energy of our users and provide the supportive foundation for those who 'get it' as well as those who are ready to dive into the world of social collaboration."

"The power of social media is unmistakable, but many organizations struggle with bridging the gap between the technology and their implementation," said Maddie Grant, chief social media strategist at SocialFish. " and its new Certified Partner Program enable consultants like us to provide groups with the insight and tools needed to put that powerful resource to work for them quickly and effectively."

About (formerly CollectiveX)

Founded in 2006 by serial entrepreneur, Clarence Wooten, Jr., is the Web's premier social collaboration platform. Introduced in August 2007, Groupsites embody the 2010 Web's evolution into a social-collaborative medium by combining the most useful and productive features of traditional websites, discussion forums, listservs, blogs, collaboration software and social networks. In mere minutes, Groupsites allow individuals, organizations and companies to create communities that enable group members to communicate, share and network to make things happen. Today, nearly 30,000 Groupsites are in use by professional and social groups of all types and sizes. For more information or to create your own Groupsite, visit

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