March 08, 2012 08:30 ET

College Bookstores Emerge as New Medium for Mobile Advertisers

TOUCHPOINT's Mobile Technology Connects Brands With College Students

NEW YORK, NY--(Marketwire - Mar 8, 2012) - TOUCH POINT TECHNOLOGIES, LLC, a mobile marketing company, announced today a nationwide deployment of its mobile technology to over 130 college campuses in what it dubs the "Campus Connection."

As part of a multi-year contract into the college market, TOUCHPOINT will have the ability to deploy its technology in up to 600 campus bookstores across the country. The "Campus Connection" will allow advertisers to effectively connect with college students where they study, shop and play.

Through direct brand acquisitions, agencies and strategic relationships such as the one developed with Immersion OOH, a leading national media representation company for place-based, digital out-of-home TV networks, TOUCHPOINT has been able to attain major brand advertisers.

"The results we have seen since we have been working with TOUCHPOINT and their technology have been very promising," said Zevi Tilles, EVP of Digital Sales at Immersion OOH. "With every new advertising technology we are careful to hold our advertisers' brands very closely and cautiously and have done the same during the initial deployments of our engagement with TOUCHPOINT. The measurable opt-in results, along with the engagement component, during our initial months have been strong and we look forward to offering our brands additional opportunities through TOUCHPOINT's network."

"The 'Campus Connection' initiative offers brands the opportunity to connect with college students, a highly valuable demographic, at the nexus of campus activity, the campus bookstore," said Barry Van Scoten, Chairman and CEO of TOUCHPOINT. "Advertisers seeking to access demand and help turn latent consumers into motivated, engaged consumers finally have the ability to take action."

Consumer spending among college students exceeds $300 billion each year, making the pre-career years an optimal time for advertisers to start building brand loyalty among this audience. Moreover, studies indicate that the college demographic demonstrates the highest acceptance of mobile advertisements, as well as greater Wi-Fi and mobile acceptance, than any other demographic.

Approximately 57 percent of college students own a smartphone, a number that has nearly doubled in the past year. Additionally, 100 percent of smartphones are Bluetooth and Wi-Fi -capable, meaning that they can communicate with other compatible devices within a certain range of distance, often 300 feet.

TOUCHPOINT's proprietary technology allows it to direct ads to mobile devices within a 300-foot radius of the host device. When a device comes within range of the broadcast zone, the device is 'pinged' with an 'opt-in' message. Acceptance of the message will transfer the content from the TOUCHPOINT BROADCAST UNIT (TBU) to the consumer's mobile device where it can be viewed, stored and acted upon at the discretion of the consumer.

About TOUCH POINT Technologies, LLC
TOUCHPOINT connects brands with consumers where they live, work and shop using today's universal accessory, their mobile device. Through a nationwide network of TOUCHPOINT BROADCAST UNITS (TBUs) designed to reach the consumer at and beyond retail through Bluetooth and Wi-Fi connectivity, TOUCHPOINT provides brands with the ability to deliver content to a wide variety of devices.

About Immersion OOH
Immersion Out-of-Home is a leading national media representation company for place-based, digital out-of-home networks specializing in direct consumer engagement with vertical demographic groups such as Alpha Mom, Affluent, College and Hispanic. Immersion OOH currently represents eight OOH networks with over 100,000 screens. For more information, visit

Contact Information

  • Media Contact:
    David Bray
    Middleberg Communications
    (212) 812-5666
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