SOURCE: The Collegiate Licensing Company

The Collegiate Licensing Company

September 01, 2009 09:00 ET

College Colors Day 2009

Wear Your College Colors on September 4

ATLANTA, GA--(Marketwire - September 1, 2009) - Orange and blue, garnet and gold, and purple and white are only a few of the thousands of color combinations to be worn throughout the day of September 4 in celebration of College Colors Day 2009. Join fellow fans and rivals across the nation as they go to work or school wearing apparel representing their favorite college or university.

College Colors Day, in partnership with NCAA football, is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, September 4.

Additionally, College Colors Day, which coincides with "back to school" and the kick-off of intercollegiate athletics, strives to advocate higher education through increased public awareness and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.

"With more than 177 million fans, the college market has the largest fan base in all of sports," said Kit Walsh, Senior Vice President of Marketing for The Collegiate Licensing Company. "Fans across the country are encouraged to throw on their college gear to show support for their favorite team and celebrate the start of the 2009 college football season."

Leading up to College Colors Day, several marketing initiatives will take place helping to promote the big day.

--  College Colors Day Classic football game - Tulane vs. Tulsa on Sept. 4
    at the Louisiana Superdome at 7 p.m. CT. The game will be televised on
--  College Colors Day Kickoff football game - Boise State vs. Oregon on
    Sept. 3 at Bronco Stadium at 8:15 p.m. MT. The game will be televised on
--  Governors from across the United States recognizing Sept. 4 as College
    Colors Day in their respective state.
--  Colleges and universities, as well as several hundred retailers from
    coast to coast will support and celebrate the day in a variety of ways.

The annual College Colors Day celebration is organized by The Collegiate Licensing Company (CLC), a division of IMG Worldwide. For more information, please visit

Find us on Facebook to discover ways to celebrate College Colors Day 2009!

About The Collegiate Licensing Company

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit or

Contact Information

  • Contact:
    Tricia Hornsby
    The Collegiate Licensing Company
    (770) 799-3245
    Email Contact