SOURCE: Simba Information

Simba Information

September 01, 2009 11:29 ET

College Instructional Materials Market Projected to Grow 5.7% to $9.68 Billion This Year, New Simba Study Finds

STAMFORD, CT--(Marketwire - September 1, 2009) - With strong growth in student enrollment in the U.S. college market, sales of college textbooks and other instructional materials is projected to grow 5.7% to $9.68 billion in 2009, according to the newly released "College Publishing Market Forecast, 2009-2010" from media industry forecast and analysis firm Simba Information.

"Behind those numbers, some exciting trends are turning the once staid college publishing industry into a dynamic segment," said Kathy Mickey, senior analyst/managing editor of Simba's Education Group. "Distribution channels for instructional materials are expanding rapidly with publishers taking a more direct and active role in getting students the content and tools they need."

One of the strongest drivers of growth in college publishing is the multimedia materials segment. New in this edition of the well received annual report from Simba is an examination of e-textbooks. "This segment is still small -- accounting for an estimated 1.7% of industry sales, but if sales continue to double in the next several years, e-textbooks could reach a 10% market share quickly," Mickey said.

The "College Publishing Market Forecast" provides in-depth assessment of the higher education publishing industry, including the critical segments of new and used textbooks, multimedia materials and tools, as well as parsing the key markets of community colleges and for-profit career colleges. The report looks at marketing and distribution and presents strategic analyses of leading college publishers, distributors and retailers.

The report includes detailed analysis of textbook sales in the 10 leading college disciplines based on sales data collected by R.R. Bowker PubTrack Higher Education.

At a time when federal policy and funding is shining a new light on higher education, the Simba College Publishing Market Forecast provides important data for publishers, marketers, distributors and business development executives as they navigate the evolving higher education landscape. Additional information about the report, and how to order it, can be found at

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