SOURCE: fluent


December 15, 2015 09:00 ET

College Marketing Firm Fluent Adds Five New Team Members

Latest Hires to Support Continued Company Growth

BOSTON, MA--(Marketwired - Dec 15, 2015) - Leading college marketing agency Fluent announced today it has hired five new employees. The new team members have joined to support the firm's growing stable of brand clients as well as expanded engagements with its existing client programs.

"We are thrilled to welcome this latest group of new team members to Fluent," said Fluent Chief Executive Officer Chip Rives. "They bring a wide array of marketing skills and backgrounds and will serve as great complements to our existing team to help us manage our growth and ensure we bring the best and most compelling programming to our clients."

Information on the five new hires follows:

Pat McCavanagh, Senior Director Business Development: McCavanagh joins Fluent from advertising solutions company Orange Barrel Media, where he was the regional account executive. McCavanagh is a graduate of Boston College.

Laura McHugh, Senior Account Manager: McHugh joins Fluent from holding senior marketing positions at both Liberty Mutual Insurance and The Walt Disney Company. McHugh is a graduate of University of Massachusetts Dartmouth.

Margaret Zonay, Account Manager: Zonay joins Fluent from mobile app company benjamin. Zonay is a graduate of Emmanuel College.

Ricky Fagan, Account Manager: Fagan joins Fluent from Mercedes-Benz, where he was a product specialist. Fagan is a graduate of Ferris State University.

Katharine Rice, Account Manager: Rice joins Fluent from Dubset Media Holdings Inc., where she served in the marketing department. Rice is a graduate of Emerson College.

Specializing in "translating brands for the college world," Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With a network encompassing more than 1,000 colleges and universities, Fluent's capabilities include campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Kellogg's, Microsoft, Macy's, Keurig, Jack in the Box, Skype, Zipcar, Kotex, Dove and L'Oreal. For more information, visit:

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