SOURCE: Mr Youth

Mr Youth

September 02, 2010 14:20 ET

CollegeFest® 2010 Celebrates Its 25th Anniversary as an Institution in Boston's Collegiate Culture

Featured Artist Performances by Asher Roth and Chiddy Bang; Entertainment, Free Giveaways, Prizes and Celebrity Appearances Define Nation's Longest Running College Festival

BOSTON, MA--(Marketwire - September 2, 2010) - CollegeFest®, the premier back-to-school event in the U.S.A., returns to Boston for the 25th consecutive year on September 11th and 12th. ReadyU® has signed on as the event's presenting sponsor, joining associate sponsors The Ford Motor Company, Virgin Mobile and CrowdTap®. Media partners this year include The Boston Phoenix, JAM'N and KISS.

CollegeFest®, owned and organized by Mr Youth®, the Nation's premier youth and social media marketing agency, has grown to become a staple in the culture of Boston's collegiate life. The festival, held at Boston's Hynes Convention Center, attracts over 15,000 college students from more than 100 New England-area colleges and universities. College student attendees will be treated to live performances, free giveaways, and prizes from over 90 corporate exhibitors and sponsors. Sponsors include local businesses, non-profits, and national corporations.

CollegeFest® 2010 will feature performances by nationally renowned recording artists, including new hip hop sensation Chiddy Bang, performing the hit, "Opposite of Adults" and chart-topper Asher Roth, a party starting campus favorite, performing "I Love College." Popular Boston-area acts appearing include Red Summer Sun, Mission Hill and McAlister Drive, among others selected through SonicBids.

"This year's CollegeFest® will celebrate the 25th anniversary of America's longest-running college festival," said Matt Britton, President of CollegeFest Promotions and a graduate of Boston University. "There is nothing quite like CollegeFest and we are thrilled to once again bring this experience to Boston, the best college town in the world."

CollegeFest®, part festival and part trade show, has become one of the Nation's foremost opportunities for major brands to connect with young, brand-loyal consumers. Among the exciting exhibitions this year:

ReadyU® -- Bringing you Extra Cred to up your campus status -- Test your Domestic Policy knowledge with the Cheer® Drop quiz and dare to dunk the ReadyU® guru to win sweet prizes!
The Ford Motor Company -- Test drive the all new 2011 Ford Fiesta at the Hynes Convention Center to score free tickets to CollegeFest® and experience connectivity via SYNC®
Kaplan Test Prep & Admissions -- Consumers can enter to win $25,000 for grad school
Monster Energy Drink -- Grab a can of your favorite energy drink
Contiki Vacations -- Enter to win a free trip to London and Paris

Additional exhibitors include Verizon Wireless, Sony Pictures, Mentos, Massachusetts Air National Guard, Sabra Dipping Co. and Live Nation among many others! For the latest information on CollegeFest®, please visit www.collegefest.com. Like us on Facebook for opportunities to receive free and discounted tickets to the event at www.facebook.com/collegefest.

CollegeFest Facts  
   
When: Saturday, September 11, 12pm - 7pm
  Sunday, September 12, 12pm - 6pm 
   
Where: Hynes Convention Center
  900 Boylston Street
  Boston, MA 02215 

Admission: $10 admission with valid college ID -- Cash, MasterCard, Visa, AMEX, or Discover. Tickets are available at the door with discounted tickets available in advance of the show at http://collegefest25.eventbrite.com/