SOURCE: Collins Consulting Company

Advertising production cost management, TV ad production costs, TV Advertising commercial production

January 24, 2011 09:05 ET

Collins Consulting Company Launches to Provide Ad Production Cost Management Services for Advertisers

LOS ANGELES, CA--(Marketwire - January 24, 2011) - Production consultant Patrick Collins has launched an independent advertising production cost consultancy focusing on managing budgets for major advertisers. It will operate as the Collins Consulting Company (http://collinsconsultingcompany.com) from its base in Los Angeles.

Collins was the Bird Bonette Stauderman LA Manager for 12 years providing a similar consulting service for Capital One, Jack Daniel's, Southern Comfort, Korbel, Allstate, and Wrigley along with other clients on the BBS roster.

"The goal is to provide advertisers the guidance they need in navigating the production process and how to get the best value for the budget," said Collins. "This is done by primarily working closely with the advertisers' brand teams and their ad agencies to explore all the options that get all the dollars on the screen."

His production experience ranges from ad agencies Leo Burnett, Foote Cone & Belding, McCann Erickson, and Kresser/Craig as well as Executive Producer posts at three different LA production companies in the late '70s through the mid-'80s. During that period he was the first president of the Association of Independent Commercial Producers/West, active on the national AICP board, and a major contributor to the revised AICP Production Bid Form and Guidelines that continue in use today.

"We don't write copy, count beans, get in the way, or slow things down. We do create a process that works and makes the work better," concluded Collins.

Collins can be reached at pat@collinsconsultingcompany.com or 310.474.2780.

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