KFC Canada

KFC Canada

May 29, 2012 11:53 ET

Colonel Sanders Autobiography Launched Exclusively on Facebook® for Free to Millions of KFC Fans

KFC Canada Facebook Fans Can Access Exclusive Content and the Colonel's Personal Recipes for Free Beginning Today;

Free Download of Complete Autobiography & Cookbook Begins Monday, June 4

TORONTO, ONTARIO--(Marketwire - May 29, 2012) -

Editors Note: There is a photo associated with this press release.

Beginning today, fans of KFC's Facebook® Pages around the world can access exclusive content for free from the soon-to-be-released book, "Colonel Harland Sanders: The Autobiography of the Original Celebrity Chef."

The original manuscript, written by the Colonel himself in 1966 and discovered by accident more than 40 years later, is being launched exclusively on Facebook. The entire book can be downloaded for free at Facebook.com/KFCCanada beginning Monday, June 4. It is not available in book stores or via online book sellers.

"What's most amazing about the book is that while it was written nearly a half-century ago, both the insightful life lessons and the delicious recipes remain relevant today," explains Tatiana Carrascal, Senior Marketing Director, KFC Canada. "Because of that, our goal is to share the autobiography with as many people as possible, free of charge. We couldn't think of a better way to do that than via Facebook."

Free content available beginning today includes: a Foreword written by KFC's first franchisee Pete Harman, an introduction written by Colonel Sanders, and the first chapter. Also available are four recipes selected from among the 33 never-before-seen recipes featured in the book: Potato Pancakes, The Colonel's Special Omelet, Hush Puppies, and Upside-Down Peach Cobbler.

The autobiography provides an authentic look into the life of one of the world's legendary entrepreneurs and is centered on his passion for food, hard work and the importance of home-style country cooking.

"The only thing keeping this book from being a best-seller is that we're not selling them," Carrascal said of the free download.

Full Autobiography and Cookbook Available June 4

In November, 2011, KFC announced that the manuscript had been discovered in the company's archives and it quickly made worldwide news. The world was fascinated by the idea that the man who perfected one of the world's most famous recipes had also penned a book featuring his life story and some of his favorite recipes.

The book contains 33 never-before-published recipes, dozens of rare historic photos and countless amazing stories told firsthand by the man who lived those stories. Beginning Monday, June 4, the entire book can be downloaded free of charge, but only via KFC's Facebook Page.

For more information about "The Autobiography of the Original Celebrity Chef," visit Facebook.com/KFCCanada.

About KFC

KFC is the world's most popular chicken restaurant chain specializing in the famous Original Recipe® chicken. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM). For more information, visit KFC.ca.

About Colonel Sanders

The Kentucky Fried Chicken concept was pioneered by Colonel Harland Sanders (1890-1980), whose cooking career began at age six. Sanders held jobs ranging from streetcar conductor to insurance salesman, but his cooking skills were a constant throughout his life. In 1930, Sanders operated a service station in Corbin, Ky., and filled the stomachs of hungry travelers who stopped in to fill up their gas tanks. Sanders soon moved his restaurant across the street when he could no longer keep up with the demand from travelers who he had been feeding at his kitchen table. In 1935, the Kentucky Governor made Sanders an honorary Kentucky Colonel for his contributions to the state's cuisine. Over the next decade, the Colonel perfected his secret blend of 11 herbs and spices and the basic cooking technique still used at KFC today. When Sanders was 65, a new interstate highway forced the closure of his restaurant and he was left with only his recipe for fried chicken and a $105 Social Security check. The Colonel hit the road and struck handshake deals with restaurant owners who agreed to sell his fried chicken. What began as a dream fueled by the Original Recipe, a no-quit attitude and a Social Security check grew into the world's largest chicken restaurant chain. Until he passed away in 1980 at the age of 90, the Colonel still traveled 250,000 miles a year visiting KFC restaurants around the world.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120529-ColonelSanders800.jpg.

Contact Information

  • Strategic Objectives
    David Weinstein or Deb Quinn