SOURCE: Colorado Distribution Consulting, LLC

Colorado Distribution Consulting, LLC

November 17, 2010 15:08 ET

Colorado Distribution Consulting: Energy and Alcohol Drink Bans a Good First Step, but the Second Step Should Be to Allow for the Sale of "Responsible" Products

DENVER, CO--(Marketwire - November 17, 2010) - A local Denver entrepreneur and long-time beverage industry consultant says the ban on the sale of alcohol-energy drink combinations by the Food and Drug Administration (FDA) is a good first step. However, the next step should be to allow companies to responsibly market and sell such products unless clear evidence emerges that the combination is inherently unsafe.

"I don't believe anybody yet has made a credible case that the simple act of combining the two legal ingredients of alcohol and caffeine results in an illegal and unhealthy product," said Lamont Seckman, president of Colorado Distribution Consulting, LLC (CDC). "The core issues here really relate to level and responsibility. Certainly, such products should be consumed in moderation. But first and foremost, manufacturers and marketers of the products should develop reasonable formulations and take care in how these beverages are targeted in terms of age demographics and consumption patterns."

In addition to being a nationally-recognized consultant to the alcohol beverage industry, Seckman is the founder and CEO of Inspiration Beverage Company, LLC, a Denver-based company that produces Petey's BING™ Energy Drink. Petey's BING recently won first prize as the Best Non-Alcoholic Beverage in the Americas at the 14th Americas Food and Beverage Show and Conference. Seckman brings a unique perspective on the issue of caffeinated alcohol beverages due to his experience in both the alcohol and energy beverage industries.

According to Seckman, some producers of alcohol-energy combinations have developed irresponsible mixtures that contain high levels of alcohol and caffeine and target the wrong audiences. "I don't believe makers of these beverages can claim there is no issue with their products when packages contain high levels of caffeine and the equivalent alcohol content of three or four beers, that doesn't seem responsible."

According to Seckman, many beverage wholesalers had expressed concern with such products prior the recent negative publicity. "Most beer and beverage wholesalers are privately-owned, family businesses that are concerned about their local communities. There was a lot of concern that these products were being improperly marketed and abused by some consumers and that would reflect negatively on the beverage industry. I think everybody would like to see more direction as to how to tone down these products and bring responsible formulas and marketing plans to the table because there is a consumer demand for caffeinated alcohol beverages."

Contact Information

  • Contact:
    Jaime Turzanski
    (720) 259-5884

    Colorado Distribution Consulting, LLC
    7727 W 6th Ave Unit H
    Lakewood, CO 80214
    PH (303) 988-6566