SOURCE: Thrive Chiropractic

February 01, 2012 10:00 ET

Colorado Springs Chiropractor Connects With Patients via Social Media

COLORADO SPRINGS, CO--(Marketwire - Feb 1, 2012) - Dr. Molly Kallenbach, a Colorado Springs chiropractor who runs Thrive Chiropractic, is staying connected to her patients through social media sites such as Facebook and Twitter. According to Dr. Kallenbach, social media helps her disseminate information about the health and wellness services at her practice, such as massage therapy, physical therapy and nutrition counseling, as well as provide health advice and start conversations with her patients. She also plans to use social media to inform patients and prospective patients about coupons and special events going on at the practice.

The Colorado Springs chiropractor explains why she feels social media is becoming more important for wellness care practitioners like her: "There have been some very interesting surveys lately, indicating that upwards of 30% of people seek health-related information, particularly about nutrition, but also for physical therapy, massage therapy, and pain relief on social media. This isn't surprising, since many people ask their friends for health advice, and a lot of people are hanging out on Facebook and Twitter. The chiropractic profession in particular can benefit from social media, I think, because we chiropractors develop relationships with our patients in ways that traditional health care practitioners can't today. Social media is all about relationships, and we want to help people make healthier choices through our relationships with them."

Dr. Kallenbach's Thrive Chiropractic Facebook profile includes frequently updated links that lead visitors to articles on her website blog, which covers topics ranging from back pain, neck pain and headache, to massage therapy, physical therapy, car accidents and whiplash. She also includes links to nutrition resources such as recipes, and exercises that people can do at home. There are also links to video testimonials from patients who tell their stories about the help they received from Dr. Kallenbach. She also regularly updates the Facebook page with coupons and offers, both for regular patients and for new patients. The current coupon offers an initial exam, x-rays and an adjustment at a steep discount for new patients.

In addition to providing wellness information and value to new and current patients, Dr. Kallenbach says that she wants to use social media to help promote health causes that are important to her as a chiropractor. "One of our goals this year is to raise enough money for Charity: Water to provide a well of clean water for people in Africa. Dirty water causes literally 80% of preventable disease in developing countries, so this is a very powerful way to impact health around the world. We regularly hold Patient Appreciation Days where we and our patients donate money to the well project, and we let people know about these days through social media."

For more information regarding Thrive Chiropractic, visit the website or their social media outlets.

Contact Information

  • Thrive Chiropractic
    Colorado Springs, CO