SOURCE: Winning Brands Corporation

February 01, 2007 09:45 ET

Colorado Welcomes Winning Colours® Multi-Cleaner

Rocky Mountain States Join Winning Brands Distribution Network

BARRIE, ON -- (MARKET WIRE) -- February 1, 2007 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces that its Winning Colours® Multi-Cleaner has been listed for immediate sale and distribution by Blish-Mize Paint Sundries of Denver, Colorado -- a major distributor of paint sundries in the region. The formal launch of Winning Colours® Multi-Cleaner to retail accounts in Colorado will be on February 16th at Blish-Mize's "Rocky Mountain Spring Spectacular Buying Market." This new listing expands the reach of Winning Colours® Multi-Cleaner along the Rocky Mountains through Colorado into Utah and Wyoming. This follows recent developments in Arizona as Winning Brands moves north along the mountains before crossing west to the Pacific for coast-to-coast distribution in the USA.

Blish-Mize Paint Sundries is a division of the Atchison, Kansas parent of the same name founded in 1871. It is the policy of Winning Brands Corporation to build a distribution network of very well established business partners with deep industry knowledge and logistics expertise to ensure that Winning Colours® Multi-Cleaner is at home across America -- providing local experience, local dedication and local service everywhere. Winning Brands' Sales Manager Lorne Kelly reports that this solid progress in establishing top-quality distribution will be followed with training of store personnel; "The most important thing is for the stores to get real first-hand experiences and accumulate 'moments of truth' amongst staff. It is our business goal that paint retailers speak to their customers comfortably and recommend Winning Colours® routinely in thousands of stores across the country, every day."

Winning Colours® Multi-Cleaner is considered a breakthrough in convenience to people working with paint because of its ability to convert paint messes of almost any type into a simple clean-up with plain water. It is positioned by the company to eventually become a "breakaway" consumer product because of its ability to jump out of the paint sundries category into multiple channels of distribution. This arises from the versatility of Winning Colours® Multi-Cleaner's cleansing properties wherever messes are a problem but safety and environmental responsibility are important. Winning Brands' CEO Eric Lehner says that, "...the paint & sundries Industry is currently taking the leadership role." Winning Brands Corporation manufactures Winning Colours® Multi-Cleaner in Canada using North American materials. Winning Brands' full product range includes a variety of environmentally responsible alternative cleaning solutions, including its non-toxic Solvent Free Solutions™ alternative to Perchlorethylene used in Dry Cleaning.

Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

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