SOURCE: Colorhouse



July 01, 2014 11:00 ET

Colorhouse Paint Introduces the Mercantile Color Collection Exclusively for Rejuvenation

Timeless Collection of 36 Low Odor, Zero VOC Colorhouse Interior Paint Hues Available Exclusively in Partnership With Rejuvenation

PORTLAND, OR--(Marketwired - Jul 1, 2014) - Specializing in paint formulated without volatile organic compounds (VOCs), Colorhouse (formerly YOLO Colorhouse) today announced an agreement to provide an exclusive palette of 36 interior hues to Rejuvenation, the general store for home improvement projects that add real value to homes, buildings and projects. The Mercantile Color Collection will be available for color sampling through 8 oz. Colorspot real paint samples and fandecks in Rejuvenation stores, and gallons can be ordered for $44 per gallon exclusively through starting on July 1, 2014. Designed for the modern pioneer, the collection is inspired by history, when quality items for the home were purchased from one general store location and made to last.

"From artist-crafted color to hand-crafted lighting, Colorhouse and Rejuvenation both create products whose quality, authenticity, and sustainability reflect the spirit of our shared birthplace: Portland, Oregon," said Janie Lowe, Colorhouse co-founder and artist. "With our shared focus on sustainability and beauty, Rejuvenation is a perfect retail partner for this classic color palette."

The Mercantile Color Collection is comprised of 36 exclusive colors, organized into six color families named after bulk items available at traditional general stores: Chalk (whites), Tea (warm neutrals), Seed (greens), Denim (blues), Flint (cool neutrals), and Spice (yellows, reds, oranges).

"As a go-to resource for classic, American-crafted lighting, house parts and hardware for homes old and new, Rejuvenation is committed to providing sustainable products handcrafted in America," said Marta Benson, senior vice president of Rejuvenation. "We are thrilled to partner with Colorhouse to serve home and business owners who rely on Rejuvenation for home improvement solutions that stand the test of time."

Rejuvenation sells to both consumers and trade via its catalogs; at retail stores in Portland, Ore., Seattle, Los Angeles and Berkeley; and through the company's website,

About Colorhouse
Entrepreneurial duo and self-confessed color nerds Virginia Young and Janie Lowe redefined the paint category in 2005 with Colorhouse (formerly YOLO Colorhouse), an environmentally responsible paint company. With harmonious, artist-crafted color palettes, Colorhouse makes choosing color for your home simple. Colorhouse low odor paints have premium performance and contain no VOCs (volatile organic compounds) no reproductive toxins, no chemical solvents, and no toxic fumes/HAPs-free. Colorhouse's sustainable approach has won the respect of designers, architects, homeowners and environmentalists nationwide. Join our Color Community on Facebook, Pinterest, and Instagram.

Learn more about Colorhouse here:

About Rejuvenation
Founded in Portland, Ore., in 1977, Rejuvenation serves as a general store of functional and beautiful goods for home improvement projects that add real value to homes, buildings and projects. From classic American-crafted lighting and timeless hardware to useful house parts and home goods, Rejuvenation's high-quality products are inspired by history, designed for modern consumers and made to last. Throughout its history, Rejuvenation has provided home improvement resources, products, and education to home and business owners who restore and rejuvenate their homes and communities. A member of the Williams-Sonoma Inc. family of brands, Rejuvenation sells its products by catalog; at retail stores in Portland, Seattle, Los Angeles and Berkeley, Calif.; and via the company's website,

About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies -- Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) -- are marketed through e-commerce websites, direct mail catalogs and 589 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide and has an unaffiliated franchisee that operates 27 stores in the Middle East.

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