SOURCE: Sony Europe

Sony Europe

February 18, 2010 01:30 ET

The Colourful, Super-Slim TX5 Digital Camera: Better Looking Pictures, Whatever the Weather With Sony's First Waterproof Compact Digital Camera

LONDON--(Marketwire - February 18, 2010) -


-- A compact digital camera that is dust-proof, shock-proof, freeze-proof, waterproof... and just 17.7mm slim

-- Intelligent Sweep Panorama for smooth panoramic images even with moving subjects

-- 10.2 effective megapixels Exmor R CMOS Sensor

-- 720p HS movie shooting with 4x optical zoom and 25mm wide angle lens

-- 7.5cm (3") wide Clear Photo LCD touchscreen

The Sony Cyber-shot digital camera is all about catching life's amazing moments, whatever you're doing. It's never been more true than with the Sony Cyber-shot TX5: the dust, shock, freeze and waterproof compact digital camera. The TX5 compact digital camera offers high-fashion looks that handles just about anything your active lifestyle can throw at it.

At just 17.7mm slim, it's the world's thinnest and smallest* waterproof digital compact camera. You've never seen another weatherproof camera like it: available in five stunning colours (black, silver, pink, green, red), the TX5 is equally at home on smart nights out or on chilly mud-splattered cycle treks.

Whether you're skiing, swimming, hiking -- or just partying hard -- the toughest ever Sony Cyber-shot keeps pace with the action. A waterproof digital compact camera down to 3m**, the TX5 lets you keep shooting in the pool or while you're snorkelling. You can even adjust settings on the intuitive 7.5cm (3") LCD touchscreen while you're underwater or wearing gloves.

This tough performer also shrugs off dust, and can keep shooting after being dropped from a height of 1.5m***. The Sony Cybershot TX5 can even deal with freezing conditions down to -10°C, making the newest digital camera from Sony an ideal companion for skiing trips or gruelling adventure weekends.

Beneath the tough exterior you'll find some equally serious imaging features. With a resolution of 10.2 effective megapixels, the advanced Exmor R CMOS Sensor compact digital camera technology ensures detail-packed pictures, with superlative low-noise imaging performance in low light. It's a perfect complement for the superb Carl Zeiss lens with 4x optical zoom and 25mm wide angle for perfectly framed shots -- from intimate portraits to dramatic travel scenes.

The latest power packed Sony digital camera combination of Exmor R CMOS sensor and BIONZ processor technology enables full resolution, continuous burst shooting at up to a blazing 10 frames per second -- helping you capture even more unique moments. Handheld Twilight and Anti Motion Blur modes benefit from a high-speed burst of six frames, cutting picture noise by up to 50% for crisp, natural results in low-light conditions where other compact cameras struggle.

Intelligent Sweep Panorama enhances an acclaimed Sony Cyber-shot feature. It's so easy to use: just press the shutter button once and sweep the camera across the scene. The TX5 automatically stitches together a burst of high resolution frames to create a single extra wide image. Perfect for landscapes or big family gatherings, this feature now offers improved processing for seamless panoramas, even when people are moving in the frame.

The enhanced touchscreen interface makes operation easier than ever. Flick a fingertip to scroll though your images, or drag frequently used functions onto the main menu screen for easy access. Touch an icon on the widescreen LCD and the camera switches instantly to HD movie shooting mode, regardless of your current camera settings. With the new Cyber-shot TX5 compact digital camera it's never been easier to grab that 'once in a lifetime' moment.

Cyber-shot H55: Compact, stylish high-zoom with smart features

Also available this Spring, the new Cyber-shot H55 offers superb optical performance in a compact, elegantly styled body that's great for travel or everyday shooting.

Assuring detailed, low-noise images, the 14.1 effective megapixel sensor is teamed with a high performance G Lens. Unique to Sony, this premium lens offers a powerful 10x optical zoom range to handle virtually any shooting situation -- from wide angle landscapes and group shots to dramatic close-ups.

Optical SteadyShot image stabilisation is enhanced with Active Mode that now offers up to 10x more shake correction while you're shooting HD video. You'll enjoy the clearest, steadiest handheld clips yet -- even while you're walking along.

Other features include Sweep Panorama, 720p HD movie recording, Face Detection/Smile Shutter and Intelligent Auto mode for fuss-free shooting in any situation.

Like all models in the 2010 Cyber-shot line-up, the TX5 and H55 give you the freedom to select Memory Stick PRO Duo, Memory Stick PRO-HG, SD or SDHC memory cards to suit your personal preference. Both new cameras are also compatible with a wide range of official Cyber-shot accessories by Sony.

A generous range of accessories for the TX5 includes the LCS-THQ -- a soft, fashionable case in a choice of colours that uses water repellent materials to dry the camera while carrying it. There's also the STP-FSA floating strap that safeguards against losing the camera while you're in the water.

The new Cyber-shot DSC-TX5 and DSC-H55 compact digital still cameras are available from end March 2010.

* with Optical SteadyShot inside

** JIS/IEC International Protection Rating 8 (IPX8) equivalent (Able to keep Cyber-shot submerged continuously in water 3.0m deep for 60 minutes. Based on Sony testing standards.)

*** 1.5m/ 5ft (MIL-STD-810F Method 516.5-Shock compliant)

Key technical specifications:

Features          DSC-TX5                     DSC-H55
                  --------------------------- ---------------------------
Effective Pixels  10.2 megapixels             14.1 megapixels
                  --------------------------- ---------------------------
                  7.59mm (1/2.4 type)         7.76mm (1/2.3 type)
Image Sensor       Exmor R(TM) CMOS            Super HAD CCD
                  --------------------------- ---------------------------
Processor         BIONZ                       BIONZ
                  --------------------------- ---------------------------
Lens              Carl Zeiss                  G lens
                  --------------------------- ---------------------------
Zoom              4x (optical)                10x (optical)
                  --------------------------- ---------------------------
                  Auto/125/200/400/800/1600/  Auto/80/100/200/400/800/
ISO                3200                        1600/3200
                  --------------------------- ---------------------------
Sweep Panorama    Yes (Intelligent)           Yes
                  --------------------------- ---------------------------
LCD screen size   7.5cm (3.0")                7.5cm (3.0")
                  --------------------------- ---------------------------
                  125mins (250 shots) -       155mins (310 shots) -
Battery Life       CIPA standard with LCD on   CIPA standard with LCD on
                  --------------------------- ---------------------------
                  Optical SteadyShot          Optical SteadyShot and
Image stabiliser                               Active Mode (movie only)
                  --------------------------- ---------------------------
                  720p HD movie (1280x720     720p HD movie (1280x720
Video recording    progressive 30 fps MPEG-4)  progressive 30 fps MPEG-4)
                  --------------------------- ---------------------------
Internal memory   Approx. 45MB                Approx. 45MB
                  --------------------------- ---------------------------
Dimensions (mm)   94.0 x 56.9 x 17.7mm        102.9 x 57.7 x 28.9mm
                  --------------------------- ---------------------------
Weight*           Approx. 128g                Approx. 170g
                  --------------------------- ---------------------------
                  Black, Silver,
Colours            Pink, Green, Red           Black, Silver
                  --------------------------- ---------------------------

*body only without battery or memory card


Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and
business practices to ensure that its products are developed in an
environmentally responsible way.

Please refer to www.sony.eu/eco for background on environmental activites
of Sony

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

"Sony", "Cyber-shot", "Exmor R", "Blu-ray Disc, "VAIO", "XDCAM", "Handycam", "Walkman", "BRAVIA", "Memory Stick" and "Optical SteadyShot" are registered trademarks or trademarks of Sony Corporation. All other trademarks are trademarks or registered trademarks of their respective owners.