COLUMBUS, OH--(Marketwired - Mar 4, 2014) - The Ohio State University Department of Plastic Surgery has recently upgraded its website to a mobile-friendly design in an effort to enhance user experience for patients on-the-go. The new design, which now automatically formats to fit the screen size of any smartphone from which it is being accessed, presents a condensed layout of the full website while still providing access to every internal page accessible from a desktop computer.
When asked why the practice felt the need to upgrade its website, Columbus plastic surgeon Anne Taylor, MD said she and her colleagues recognized the growing population of patients who use their mobile phones to conduct online research outside their homes. For this reason, she added, providing both current and prospective patients with a convenient, mobile-friendly resource they could use to conduct plastic surgery research away from home became imperative to the growth of their practice, which ultimately led to their decision to upgrade.
Asked the same question, plastic surgeon Karol A. Gutowski, MD, FACS answered similarly: "With patients turning more and more to mobile devices for searching the Internet, we wanted to offer a convenient way to learn more about our services and award winning plastic surgeons at OSU. The mobile-friendly design allows easy access to our practice information and surgeon profiles."
In addition to providing a better user experience, the new design element also puts The Ohio State University Department of Plastic Surgery's website in line with Google's recommendation to periodically update one's design template in order to better maintain a competitive edge in the online marketplace. According to Dr. Taylor, this also factored highly into their decision to upgrade their site as they strive to be a comprehensive resource for patients seeking information about breast reconstruction, skin cancer reconstruction, and a variety of cosmetic surgery procedures.
About The Ohio State University Department of Plastic Surgery
The Ohio State University Department of Plastic Surgery is a cosmetic and reconstructive surgery practice in Columbus, OH. Comprised of 14 experienced doctors, the practice offers an inclusive array of treatments and procedures spanning from cosmetic plastic surgery and complex reconstruction after trauma, to pediatric surgery, hand and elbow surgery, and skin cancer reconstruction.
For more information about the OSU plastic and reconstructive surgeons, to learn more about their comprehensive practice, visit osuplasticsurgery.com and facebook.com/OSUPlasticSurgery.
To view the original source of this press release, click here: http://www.osuplasticsurgery.com/practice-news/columbus-plastic-surgeons-upgrade-website-to-mobile-friendly-design/.