SOURCE: Zee TV

Zee TV

January 18, 2011 08:37 ET

Comcast Adds Zee TV, the Undefeated Leader in the South Asian Space, in the USA

Zee TV, No. 1 South Asian Channel in the USA, Now on Comcast's Digital Line-Up in City of Philadelphia, Washington DC, Fredericks, Montgomery, Prince Georges and Loudoun Counties and Colorado

NEW YORK, NY--(Marketwire - January 18, 2011) - Zee TV, the leader of South Asian entertainment space in USA, has been added to Comcast's international channel line-up in the city of Philadelphia, Washington DC, Fredericks, Montgomery, Prince Georges and Loudoun counties and Colorado.

The popularity of Zee comes from its understanding of South Asian culture and beliefs, which are depicted in its programming. That is the reason why Zee commands more than 60% viewership share in markets like Philadelphia and DC (as per Nielsen Nov'10 Sweep).The library of Zee programs from India, laced with programs of all genres and recent blockbuster movies, has drawn South Asians in the USA to the channel in huge numbers. The Zee TV lineup includes such hit shows as the number one singing reality show Sa Re Ga Ma Pa, DID -- the No.1 Dance reality show and Dramas that not only entertain, entice and engage our viewers but also focus on issues that cross social, cultural and economic boundaries such as Agle Janam Mohe Bitiya Hi Kijo, Pavitra Rishta, Ram Milayee Jodi, Dil Se Diya Vachan, Sanjog Se Bani Sangini and many more!

Further marking its commitment to providing best-in-class entertainment to the South Asian community, Zee TV is thrilled to announce the launch of several new shows. Dance India Dance is back with a bang with its 4th chapter on Zee TV and that too in a new avatar called "DID Doubles" where couples will get to show their talent! Newcomers like "Geeta" and "Bhagonwali" have already grown the slot by 75%.

"Launching Zee TV in Comcast service areas affords an even larger audience for Zee TV's outstanding South Asian line up and viewership," said Sudev Datta, VP-Affiliate Sales for Zee TV in Americas. "Zee TV is the leading South Asian television network worldwide. Our belief in entertainment and commitment to our audience is evident in partnerships like this. This widens Zee's coverage and enhances our leadership position in the US market."

"Comcast is dedicated to information and entertainment options that reflect the diverse interests of our customers and connecting them with what's important in their lives by offering the programming choice and value they expect from Comcast," said Natalie Rouse, Director of National Ethnic Marketing from Comcast Corporate.

In Colorado, Zee TV is available on Comcast Digital TV channel 676. In the city of Philadelphia and Washington DC markets, Zee TV can be found on Comcast Digital TV channel 691. For more information about Comcast Digital Cable, customers may contact Comcast at 1-800-XFINITY (1-800-934-6489) or visit www.comcast.com/internationaltv.

Xfinity TV from Comcast is the company's commitment to deliver more choice and control to its customers through its Xfinity services, which include 150,000 online entertainment choices through Xfinity TV (at www.xfinitytv.com) as well as applications that enable customers to program a DVR from the Internet or a mobile device, and cross-platform features like Caller ID to the TV and PC.

Xfinity TV also enables Comcast to further expand its multicultural programming and its signature On Demand service, which already offers more than 25,000 video choices each month, with 6,000 in HD, featuring everything from movies and music to top TV shows.

About Comcast Corporation
Comcast Corporation (NASDAQ: CMCSA) (NASDAQ: CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 22.9 million video customers, 16.7 million high-speed Internet customers, and 8.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, 11 regional sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, which owns two professional sports teams, the Philadelphia 76ers NBA basketball team and the Philadelphia Flyers NHL hockey team, and a large, multipurpose arena in Philadelphia, the Wells Fargo Center, and, through Global Spectrum, manages other facilities for sporting events, concerts and other events.

About Zee TV
Zee TV -- the name that has become synonymous with unparalleled quality in entertainment -- has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, Zee TV is committed to supporting the values and traditions that appeal to South Asians across the globe.

In July 1998, Zee TV expanded its presence in the international space by establishing itself as a mainstay in American households, reaching more than 2 million viewers. As the undisputed leader in the market for over 12 years, Zee TV has successfully evolved its content to meet the changing needs of the market across genres and languages. The network caters to a wide audience with a growing number of channels, including Zee Cinema, Zee Sports and Alpha ETC Punjabi.

Contact Information

  • Vibha Chopra
    Head of Marketing / PR
    Asia TV USA Ltd.
    646 745-9012
    Email Contact