SOURCE: The Bedford Report

The Bedford Report

December 21, 2010 08:46 ET

Comcast & DIRECTV Innovate to Stay Profitable

The Bedford Report Provides Analyst Research on Comcast & DIRECTV

NEW YORK, NY--(Marketwire - December 21, 2010) - Faced with significant adversity, cable companies have become increasingly innovative in order to remain profitable, and stay relevant in today's web-dominated world. While several companies in the industry have suffered from subscription losses for cable packages, the -- moderately -- improving economy has allowed companies to raise their package prices. These "bundles" are expected to be a prevailing theme in 2011, and going forward. The Bedford Report examines the outlook for companies in the CATV Systems Industry and provides research reports on Comcast Corporation (NASDAQ: CMCSA) and DIRECTV (NASDAQ: DTV). Access to the full company reports can be found at:

www.bedfordreport.com/2010-12-CMCSA

www.bedfordreport.com/2010-12-DTV

With the economy stabilizing, cable companies have posted significant gains in advertising revenues this year. There is debate whether or not this trend will continue. Corporations are committing more and more of their advertising budgets to the Internet, as internet marketing offers notable targeting and data-focused return-on-investment capabilities. Earlier this month, one of the world's top advertising agencies, MagnaGlobal, argued that online advertising would overtake newspapers as the world's second-largest advertising medium by 2013. ZenithOptimedia -- another major advertising agency -- forecast online advertising sales would rise 48 percent.

MagnaGlobal says that TV advertising will continue to reign over all media, though online is growing even faster. According to the report TV will command a 40 percent share of all ad dollars and gain 7.5 percent annually through 2016.

The Bedford Report releases regular market updates on the CATV Systems Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at www.bedfordreport.com  and get exclusive access to our numerous analyst reports and industry newsletters.

Merger and Acquisition activity continues to generate plenty of attention in the CATV Systems industry. The anticipated NBC/Comcast deal, however, is facing plenty of headwinds. Earlier this month, Representative Henry Waxman, head of the House Energy and Commerce Committee, sent a letter to FCC Chairman Julius Genachowski asking him to impose conditions --such as guaranteed program access for competing program distributors -- on Comcast's proposed takeover of NBC Universal. 

The Bedford Report provides Analyst Research focused on equities that offer growth opportunities, value, and strong potential return. We strive to provide the most up-to-date market activities. We constantly create research reports and newsletters for our members. The Bedford Report has not been compensated by any of the above-mentioned publicly traded companies. The Bedford Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at http://www.bedfordreport.com/disclaimer

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