SOURCE: Comcast Media Center

Comcast Media Center

May 24, 2010 09:00 ET

Comcast Media Center's Radiance Division Enhances Industry-Leading Ad Distribution Platform, AdDelivery

Enhancements Further Distance AdDelivery From Competitive Offerings, While New Workflow Efficiencies Simplify Spot Handling

DENVER, CO--(Marketwire - May 24, 2010) -  Comcast Media Center's Radiance division, a leading provider of digital delivery systems for large, high-value digital assets, announced today a new version of AdDelivery™, a leading software-based solution providing advertisers, agencies and post-production houses an automated process for cost-effective, error-free and secure delivery of HD and SD advertising. With today's announcement, CMC/Radiance continues to deliver new features, functionality and performance, distinguishing AdDelivery as a leading platform for digital distribution, ingest and management of media content.

New functionality in AdDelivery 1.0.4 includes:

  • Site-Specific Copy Instructions - Individual copy instructions to each user at a media destination allow for more direct communication and less room for error.

  • Simplified Spot Ingest - MPEG profiles designed by Telestream for AdManager and TrafficManager plug-ins allow for optimal workflows. Additionally, AdDelivery 1.0.4 provides HD support for stereo and 5.1 audio.

  • Multi-web Courier Upgrade - Streamlines existing workflows through a CNE upgrade, allowing users to automatically push spots onto QC servers or integrate into an existing workflow.

With the latest set of enhancements, AdDelivery is the first electronic distribution network to provide customizations all the way down to the station level. From broadcast-quality formats to bit rate mapping and audio channel mapping, AdDelivery makes ready-to-air content a reality through its destination-specific profile capabilities.

"This new release of AdDelivery builds on what users have come to know as one of the industry's leading platforms for spot delivery and distribution," said Gary Traver, Senior Vice President and Chief Operating Officer for Comcast Media Center. "Our goal is to continue delivering usability enhancements that will provide new levels of automation, higher performance, improved reporting, and overall greater ROI."

AdDelivery 1.0.4 is available now. For more information, visit

About Comcast Media Center
Denver-based Comcast Media Center (CMC), a subsidiary of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers. More information about the CMC is available at

About Radiance
Radiance, a division of CMC, is a leading provider of digital delivery systems for moving and managing large, high-value digital assets through any network with speed, security, control and reliability. More information about Radiance is available at

Comcast, Comcast Media Center, Radiance and AdDelivery are trademarks or registered trademarks of Comcast. Telestream is a registered trademark of Telestream, Inc. Other trade names and trademarks used in this document are acknowledged to be the properties of their respective owners.

Contact Information

  • Media Contacts:

    Gary Good
    Trainer Communications
    (707) 837-1718
    Email Contact

    Andy Holdgate
    Comcast Media Center
    (720) 270-1325
    Email Contact