SOURCE: 'The Price is Right-Live'

April 06, 2006 17:47 ET

Come on Down! "The Price Is Right-Live" Stage Show Coming to Las Vegas

Long-Running Gameshow to Debut in the Jubilee! Theater at Bally's Las Vegas

LAS VEGAS, NV -- (MARKET WIRE) -- April 6, 2006 -- The Showcase. The Big Wheel. Gorgeous gameshow models. The familiar and exciting call to "Come on down!" And, oh yes, "A NEW CAR!" "The Price is Right-Live" Stage Show is in Las Vegas and only at the Jubilee! Theater at Bally's Las Vegas.

Building on a successful run at Bally's Atlantic City and in five other casinos around the country, "The Price is Right-Live" Stage Show will make its Las Vegas debut April 25, 2006. This will mark the beginning of a scheduled two-year run on the Vegas Strip. The show, from FremantleMedia, the producers of "American Idol" and "The Price Is Right" TV shows, will run simultaneously in Las Vegas and Atlantic City throughout 2006.

The live shows, offering chances to win the same valuable prizes we've come to know and love, will be presented Tuesday through Thursday and Saturday at 2:30 p.m. and on Fridays at 8 p.m. Tickets are $39.95 (plus tax and service charge) and are available at the Bally's and Paris box offices, or by calling 702-967-4567 or toll free at 1-877-374-7469. Tickets can also be purchased via There is no age requirement for ticket holders. Contestants must be 21 years of age or older.

"The Price is Right-Live" Stage Show will feature host Todd Newton (also known as the host of "E! News Live," "Coming Attractions" and "Whammy! The All New Press Your Luck"), along with a bevy of beauties. The show will also feature such fan-favorite games as "Plinko," "Cliff Hangers," "The Big Wheel," "Hole in One," and, of course, "The Showcase." Just like on the TV show, contestants will have a chance to win thousands of dollars in cash and prizes.

Using exciting and new interactive technology, eligible audience members will have the opportunity to be contestants and to win fabulous prizes. Prior to selecting new contestants to "Come on down!," the audience will be shown a classic clip from "The Price is Right" TV show, followed by a question about the clip. Using keypads, audience members will select their answers. The first person with the correct answer will get to be "the next contestant on 'The Price is Right-Live.' "

"We are delighted to be the new home of the popular 'The Price Is Right-Live' Stage Show -- a great opportunity to extend our showroom offerings in a format that offers guests entertainment and prizes," said Marilyn Winn, President of Bally's Las Vegas. "I truly believe our customers will enjoy each and every minute of this exciting live event at Bally's Las Vegas."

"This is the ultimate experience for all those millions of fans who have always dreamed they would be 'the next contestant on 'The Price Is Right,'" said Keith Hindle, Vice President, Integrated Marketing and Interactive, FremantleMedia Licensing Worldwide, Americas, the U.S. licensing arm of FremantleMedia. "Las Vegas is the premier entertainment destination of today and Harrah's is the first name in casino entertainment; I don't think there's any better formula for success."

"The Price is Right-Live" would not be complete without "The Price is Right" models to showcase prizes. "The Price is Right-Live" is hosting a model search event to identify classic beauties for the show. The event is from 9 a.m. to 2 p.m. on April 12 at the Jubilee! Theater at Bally's Las Vegas. Models must be at least 5'7" tall, 18 years of age or older, and must bring a photo ID, swimsuit, photographs and a resume. Candidates must be either a United States citizen, legal permanent resident of the United States, or possess a current legal visa allowing you to seek employment freely in the United States. For models interested in participating, please RSVP to

THE PRICE IS RIGHT™ FremantleMedia Operations, B.V. ©2006, FremantleMedia North America, Inc. All Rights Reserved.

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