SEARS CANADA INC.
TSX : SCC

SEARS CANADA INC.
Imaginative Minds

Imaginative Minds

November 16, 2005 12:15 ET

Comfy Easy-PC, The World's First PC Learning System Available For The First Time Across Canada Exclusively Through Sears

TORONTO, ONTARIO--(CCNMatthews - Nov. 16, 2005) -

Attention: Lifestyle Editor, Feature Editor, Consumer Editor, Technology Editor

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

COMFY EASY-PC GROWS WITH YOUR CHILD IN UP TO 16 LANGUAGES - WITH NEW PROGRAMS FOR EVERY AGE GROUP FROM AS EARLY AS 12 MONTHS UP TO 5 YEARS

Today, in front of dozens of wide-eyed children and parents alike, Sears Canada (TSX:SCC) revealed they are now the exclusive national retailer of Comfy EasyPC, the world's first PC Learning System. Young children lined up to play with the Comfy EasyPC systems in specialized bright yellow demo cars fully equipped with a Comfy EasyPC keyboard, a PC, and a computer screen at Sears - Yonge and Dundas in Toronto's Eaton Center.

In less than one year since coming to North America, Comfy EasyPC, the interactive keyboard for toddlers, has swept Canada by force as parents and grandparents have witnessed first hand the entertainment and educational (edutainment) value of Comfy EasyPC.

"As a parent, I recognized my son's curiosity with computers and desire to emulate his parents at a very young age. But it was impossible for him at the age of 2 to manoeuvre a mouse or work an adult keyboard," notes Gali Bar-Ziv, Co-Founder & VP of Marketing for Imaginative Minds. "So when I pulled him onto my lap and introduced him to the Comfy EasyPC keyboard, which is specially designed with young fingers in mind, I immediately witnessed the joy and delight he experienced playing and learning using this engaging and educational toy. It is truly powered by children's curiosity."

A colourful and engaging keyboard, Comfy EasyPC provides young minds with the opportunity to independently explore and influence the world of ComfyLand, a dynamic environment of colourfully animated characters, music, objects, stories and more while encouraging the development of new skills. Comfy EasyPC is the world's first play and learn computer system created for children as young as twelve months to five years old. Extensive research involving the participation of numerous educational experts has resulted in this unique system that fosters both independence and self esteem while providing children with age appropriate skill development. Comfy EasyPC has won numerous awards(i). Every unit is equipped to correspond with children in up to 16 different languages, allowing multicultural families to share their languages with play. Comfy EasyPC also retails for the affordable price of $80.00 (for store locator see below).

Researched and developed in Israel, Comfy can be found in over 50 percent of Israeli households with children and a computer. The specially designed software packages have been crafted to suit children's motor, sensory, cognitive, emotional and social skills with user-defined degrees of difficulty allowing the system to grow along with the child. New for the 2005 holiday season, Comfy has expanded its already wide range of programs and developed Time Travel, Animal World, I Live Here, and World of Colors, Rainbow Full of Adventures, a program more suited for children between the ages of 3-5 years. Other programs available for Comfy EasyPC include: Let's Imagine, New Friends, and Christmas in ComfyLand.

All the Comfy EasyPC programs are filled with colourful animation and delightfully engaging songs that encourage children to explore the stimulating, multi media world offered by Comfy while providing them with increased confidence as they master new skills. Immediate positive feedback from the characters allows children to develop their skills and experience the world of computers in a new and exciting way.

While Comfy has been designed for independent play, both parent and child can also use the system together, offering moms and dads an opportunity to participate in this exciting, early learning process.

About Imaginative Minds

Imaginative Minds was established with children in mind. With its motto "Powered by Curiosity" the company is committed to bringing and developing the best educational toys for the young minds of children. Imaginative Minds is the exclusive North American distributor of Comfy an interactive edutainment keyboard for toddlers and preschoolers. To learn more about Imaginative Minds please visit www.imaginativeminds.com

(i)Awards

- The National Parenting Center Seal of Approval, 2005

- Dr. Toy Smart Play & Learn 2005

- Toy Tips - Overall Mark of "A"

- Creative Child Award 2005 (Educational Toy Category)

- All Star Award - Children Technology Revenue 2005

- Dr. Toy's Top 100 Children Toys 2004 (Top 10);

- Best Vacation Children's Product, Dr. Toy 2004;

- Concours Lepine Gold Award Winner for Innovative Technology, Univers D'Enfants, 2004.


STORE LOCATOR IN CANADA:

Sears Canada & www.sears.ca

Indigo (stores across Ontario)

Chapters (stores across Ontario, Alberta, BC)

Mastermind Toys (stores across Ontario)

Science City, 50 Bloor Street West (Holt Renfrew Centre) - 416-968-2627

Top Banana, 639 Mount Pleasant Road - 416-440-0111

Toy Town, 1754 Avenue Rd. - 416 783 8073

Kids Can Do, 18 King St. E, Bolton - 905-951-9778

Toy Corner, 11-1030 Confederation St. Sarnia, ON 519-336-4381

Play and Learn, 2511 Princess St., Unit A2, Kingston, ON 613-384-4885

Playvalue Toys, 1501 Carling Ave. Ottawa, ON 613-722-0175

Playtime Journey, 235 Squamish Court W, Calgary, Alb. 403-202-4600

Whale's Tale Toys, 332-5th St, Courtenay, BC 250-338-6756

Treasure Island Toys, 581 Danforth Ave., Toronto, ON 416-778-1738

PJ Knickerbocker's For Kids, 11 Main St. Markdale, ON 519-986-3119

Jack & Maddy - A Kids Store, 137 Mississauga St. E., Orillia, ON 705-326-4934

Buddies Toy Store, 2496 Beacon Ave., Sidney, BC 250-655-7171

... and online at www.imaginativeminds.com

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