ORLANDO, FL--(Marketwired - Jan 13, 2014) - Red Giant Entertainment Inc. (OTCQB: REDG), an innovative Intellectual Property company specializing in high quality characters and content for use in a variety of media and entertainment, announced today that it will collaborate with veteran comic advertising specialist Kris Longo, who will serve as Advertising Director.
Longo has over 15 years in consumer advertising sales with a strong list of past advertisers and specific expertise in the comic book industry. Longo will be tasked foremost with selling advertising for the Company's ad-supported free comic "Giant-Size" line, which will deliver over one million books weekly to comic book and specialty store retail locations.
Longo is a contributor at well-known Bonfire Agency as VP of Advertising Sales, launching the ComicsUnited Advertising Network and bringing a host of new advertisers to independent comics. Prior to Bonfire, he successfully developed award-winning, effective integrated comic-focused advertising programs for a variety of top brands in his role as Manager of Advertising and Custom Publishing for DC Comics. Presenting comic culture-targeted marketing solutions to brand names as diverse as Subway, LEGO Of America, Colgate Max Fresh, and IFC, Longo led DC to unprecedented success with attracting non-endemic brands.
"The team at Red Giant Entertainment has hit upon an exciting new model of digital and print comic content creation and distribution that will certainly compel potential advertisers and sponsors," said Longo. "Their enthusiasm is truly infectious, and I believe it will clearly resonate with audiences and marketers alike. I'm delighted to represent them."
"Red Giant is creating an industry-changing, ad-supported, free comic initiative that drives customers to stores while simultaneously enhancing the awareness of our Intellectual Properties and proving to be a viable revenue stream," stated Benny Powell, CEO, Red Giant Entertainment. "Kris Longo has the ideal experience and current relationships to make this happen. He is a vital and pivotal member of our team, and will help us achieve success in our endeavors."
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ABOUT RED GIANT ENTERTAINMENT INC.
Red Giant Entertainment Inc. (OTCQB: REDG) is a Nevada corporation that specializes in intellectual property (IP) development for multiple media platforms and transmedia propagation. The cornerstone of this development is based around the more than three dozen online and print graphic novel properties in various stages of production as well as the cast of thousands of characters from those series. These properties have a readership that numbers in the millions globally. Some of these properties are actively in development into other media such as movies, video games, television, novels, toys, apparel, applications, etc. through either direct production or licensing agreements.
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