SOURCE: Covario, Inc.

Covario, Inc.

April 04, 2011 10:00 ET

Coming Soon to Forrester's Marketing Forum: How Sony Pictures Gets Lift at the Box Office From Integrated Digital Media Strategies

SAN FRANCISCO, CA--(Marketwire - April 4, 2011) -

Starring... Elias Plishner, Senior Vice President of Worldwide Digital Media, Sony Pictures Entertainment

And Featuring... Craig Macdonald, Chief Marketing Officer, Senior Vice President for Products, Covario, Inc.

"How Sony Pictures Gets Lift at the Box Office from Integrated Marketing Strategies,"
a Covario-Hosted Executive Guest Session at the annual Forrester Marketing Forum 

This event will spotlight how one of the world's top motion picture studios is leading the way in Hollywood by leveraging social media strategies across the total media mix to drive consumer awareness, anticipation, engagement and buzz around upcoming theatrical releases. Hear about the challenges and the excitement that go into marketing a blockbuster movie -- all the way from pre-release trailers, social media campaigns and deciding which film stars to promote, to opening weekend events and delivering boffo box office results.

Wednesday, April 6, 11:40 a.m. - 12:10 p.m. PDT

Marriott Marquis Hotel, San Francisco

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643 office
    858-527-9199 mobile