SOURCE: HookLogic


January 28, 2015 09:31 ET

Commerce Search Ad Leader HookLogic Opens West Coast Office

SVP Patrick Cartmel to Lead Expansion of Relationships With Agencies, Brands and Travel Companies

NEW YORK, NY--(Marketwired - Jan 28, 2015) - Brands, agencies and e-commerce sites on the West Coast now have closer access to revenue- and brand-building opportunities, thanks to an expansion to that region by HookLogic, the commerce search advertising leader. HookLogic Senior VP of Client Service and Strategy Patrick Cartmel will run the office.

HookLogic's Retail Search Exchange network now reaches as many shoppers as Amazon, according to comScore, and will soon surpass it. HookLogic's network serves as a gateway for brands to amplify, control and measure marketing performance on the sites of 25 of the internet's top retailers and online travel agencies, and it is rapidly growing.

"We had a record year in 2014, our tenth anniversary, and kicked off 2015 with great engagement at CES," said HookLogic Chief Revenue Officer John Roswech. "There's a ton of momentum right now. We have long had strong relationships with companies on the West Coast and are excited to expand and grow our presence to better support them."

Cartmel acts as "chief client partner" for Retail Search Exchange's top customers, working with Sales, Account Management, Product and Insights to provide media strategy and custom solutions.

Cartmel started his career at and quickly transitioned to help aQuantive build its online media and ad-serving offerings in NYC. More recently, he worked for WPP, where he headed up digital media for MEC North America and was a part of Wunderman's leadership team working on Microsoft globally.

The new office is located at 604 Arizona Avenue, Santa Monica, CA 90401 and can be reached by dialing (646) 532-4710.

This story appeared first in Los Angeles Business Journal.

About HookLogic
HookLogic, the global leader in commerce search advertising, partners with the world's leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear view into resulting sales attribution. The company's high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Walmart, Target, Asda, Intel, L'Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, Santa Monica and London, UK. For more information, please visit or call (646) 467-8200.