SOURCE: Mercent

Mercent

March 10, 2015 09:00 ET

CommerceHub Supports Facebook Dynamic Product Ads

Company Expands Omni-Channel Solutions for Retail Digital marketing

ALBANY, NY--(Marketwired - Mar 10, 2015) - Leading omnichannel commerce solution provider CommerceHub announced today support for Facebook dynamic product ads, a newly released Facebook offering that allows retailers and brands to deliver highly-targeted product ads across mobile, tablet and desktop devices. Facebook serves more than 1.39 billion active users and announced its new offering via a blog post on Tuesday February 17th

With this announcement CommerceHub expands the reach of its omni-channel commerce platform, becoming a tenured retail technology provider that adds support for Facebook dynamic product ads. Through CommerceHub, retailers and large brands can deliver complete, accurate and timely product data feeds populated with search-relevant content and compelling product merchandising offers directly to the Facebook API.

Facebook dynamic product ads appear across consumer devices in addition to being present on Facebook's ubiquitous News Feed where the majority of Facebook users spend their time. CommerceHub collects, tracks, optimizes, and publishes retail catalog content and promotions -- the total merchandising "offer" -- to ensure advertiser merchants reach Facebook's estimated 1.39 billion user base including millions of in-market shoppers.

"Retailers and brands continue to capitalize on social channels as a profitable way to reach and sell to more online shoppers," commented Frank Poore, CEO of CommerceHub. "Today's announcement demonstrates our commitment to helping retailers and brands promote and sell products through the channels that matter most and perform best." 

Facebook recognizes the tremendous value in connecting businesses with its active and expansive user base and with its newly announced Facebook dynamic product ads, Facebook provides retail marketers with a targeted way to advertise and sell products to the vast population of active Facebook shoppers. Facebook® is a registered trademark of Facebook Inc.

On January 8, 2015 CommerceHub completed the acquisition of retail marketing company Mercent, enabling customers to more effectively promote products via the top marketing and digital advertising channels like Facebook dynamic product ads. CommerceHub's marketing solutions leverage Mercent software and services for Product Listing Ads. For more info on CommerceHub's marketing solutions www.mercent.com or call 206-832-3971.

About CommerceHub
CommerceHub provides cloud-based technologies and services that enable retailers to expand their product offering without inventory risk. CommerceHub makes it possible to integrate with product sources and provides tools necessary to identify new sources of products, rapidly build SKUs, and ensure the smooth delivery of goods to customers. With its robust platform and high scalability, CommerceHub in 2013 helped top online retailers in the US and Canada achieve $7 billion in retail sales through drop-ship fulfillment. These expanded assortment orders were successfully processed and fulfilled directly to consumers by more than 8,000 integrated suppliers, distributors, manufacturers and third-party sellers. CommerceHub is a subsidiary of Liberty Interactive Corporation attributed to the Liberty Ventures Group (NASDAQ: LVNTA) (NASDAQ: LVNTB). For more information, visit www.commercehub.com.

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