SOURCE: CommerceTel Corporation

CommerceTel Corporation

December 15, 2011 08:00 ET

CommerceTel and Chanticleer Holdings Sign Exclusive Agreement to Bring Mobile Engagement to Hooters South Africa

SAN DIEGO, CA--(Marketwire - Dec 15, 2011) - CommerceTel Corporation (OTCQB: MFON) (PINKSHEETS: MFON) ("CommerceTel" or "Company"), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that Chanticleer Holdings (OTCBB: CCLR), owner and operator of Hooters restaurants internationally, has selected CommerceTel as its exclusive partner to facilitate mobile marketing and digital display campaigns such as voting, text alerts, and special offers, to all of its international Hooters locations. Initial roll-out will commence with three locations in South Africa.

"Both domestically, and abroad, the mobile phone is becoming the de facto marketing channel to reach consumers," said Dennis Becker, CEO of CommerceTel. "We are very excited to help Chanticleer promote the recognized Hooters brand overseas with our flexible, turnkey mobile marketing technology solutions."

Using CommerceTel's C4 and Txtstation Pro web-based platforms, Hooters South Africa will be equipped to deliver HD-quality graphics and animations to digital screens in and around their restaurant locations. Consumers will be able to text in to interactive displays for activities such as trivia or voting, and see real-time results on screens throughout Hooters' venues within seconds. Direct interaction with consumers through their mobile phone has been proven to not only increase overall subscriptions to ongoing offers from the restaurant, but also engage the consumer in a fun and interactive way that enhances in-venue customer experience.

Additionally, Chanticleer's international Hooters locations will have the unique ability to engage fans through a variety of mobile channels using CommerceTel's technology. Fans will be able to opt-in for real-time alerts and offers created by the Hooters restaurant by sending a SMS text message. For example, the restaurant owner can send a limited-time 20% off wings promotion directly to consumers who have opted in or interacted with trivia or voting campaigns. In a matter of minutes, the restaurant owner can reach hundreds of potential guests at a fraction of the cost to run an online ad. With 90% of SMS messages being read within five to six minutes of receipt, CommerceTel's technology can generate meaningful incremental sales for all types of businesses.

"Our international locations are well positioned to capitalize on the advantages of interacting with our customers through their mobile devices," stated Mike Pruitt, CEO of Chanticleer Holdings. "CommerceTel's proven track record of running successful mobile marketing campaigns in thousands of retail food and beverage venues, powered by their unique patented technology, provides a perfect fit for our progressive approach to leveraging new and innovative marketing strategies."

About CommerceTel

CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal.

About Chanticleer Holdings, Inc.

Chanticleer Holdings was formed in 2005 as a business development company and converted to an operating holding company in 2008.

In 2011, Chanticleer and a group of noteworthy private equity investors, which included H.I.G. Capital, KarpReilly, LLC and Kelly Hall, president of Texas Wings Inc., the largest Hooters franchisee in the United States, acquired Hooters of America (HOA). Today, HOA is the franchisor and operator of over 450 Hooters restaurants in 44 states and 28 foreign countries. Chanticleer currently has rights to develop and operate restaurants in South Africa and is joint venturing with the current franchisee in Australia, while evaluating several additional opportunities. In addition to Chanticleer maintaining its ownership stake in HOA, its CEO, Mike Pruitt, is also a member of HOA's Board of Directors. For further information, please visit www.chanticleerholdings.com or www.hooters.com.

Contact Information

  • For additional information, contact:

    CommerceTel Company Contact:
    Dennis Becker
    CEO
    Phone: +1-619-725-0990
    Email: Email Contact

    Chanticleer Holdings Company Contact:
    Michael Pruitt
    CEO
    Phone: +1-704-366-5122x1
    Email: Email Contact

    Investor & Media Relations:
    MZ Group - North America
    Mark McPartland
    SVP
    Phone: +1-646-593-7140
    Email: Email Contact
    Web: www.mz-ir.com