SOURCE: CommerceTel

CommerceTel Corporation

February 10, 2011 05:00 ET

CommerceTel and TPG Partnership Creates Mobile Marketing Campaign to Be Promoted on Millions of Consumer Packaged Goods

SAN DIEGO, CA and NEW YORK, NY--(Marketwire - February 10, 2011) - CommerceTel Corporation (OTCBB: MFON) and TPG Rewards (, a leading promotional marketing firm, announced today a strategic relationship where TPG will offer their promotional marketing and incentives programs to consumer's mobile phones through services provided by CommerceTel. This marks the beginning of a new promotional distribution opportunity for TPG. It will enable them to send their relevant incentives directly to consumer's mobile phones at the point of purchase. CommerceTel and TPG Rewards are currently running a national campaign for a major packaged goods brand where rewards incentives delivered through text messages are being published on millions of cereal boxes that give consumers the opportunity to win TPG Movie Cash. The success of this program has led to the extension of the campaign through 2012 with an increase in the marketing and promotion to over 10 million boxes.

"Being able to reach consumers on their mobile phones with our rewards programs is a major development for TPG. Our clients can now deliver more relevant and meaningful marketing incentives directly to the mobile consumer's handset. Conversion rates will increase and so will brand awareness for our clients," said John Galinos, CEO of TPG Rewards. "Working with CommerceTel to get us into mobile marketing so quickly and easily was totally unexpected. I thought it would take us years of time and expense to be involved in mobile marketing."

The technology supporting TPG's move into mobile marketing is CommerceTel's C4 software application. The web based, enterprise level solution is at the core of a variety of marketing, enterprise and media applications focused on the mobile phone. "We are excited about our partnership with TPG Rewards and I really like the way they have adopted our platform. Delivering marketing incentives to the mobile consumer's handset is a great implementation of our technology and I am glad we can support TPG Rewards in this way," said Dennis Becker, CEO of CommerceTel.

About CommerceTel

CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. 

About TPG Rewards

TPG Rewards is a leading promotional marketing firm based in New York City. From free movie tickets (e-Movie Cash) to free gasoline (e-Gas Cash), TPG has designed their entire repertoire of promotional rewards to effectively and affordably sell products and services. TPG Rewards works with major consumer brands such as Coca-Cola, Kraft Foods, Nabisco, Johnson & Johnson, Walmart, Sony Electronics, Time Warner, AT&T, Disney and Visa.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Statements including words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets as well as the Risk Factors disclosed in the Company's Current Report on Form 8-K and Annual Report on Form 10-K filed with the Securities and Exchange Commission on November 8, 2010 and December 27, 2010, respectively. Further information on CommerceTel's risk factors is contained in its filings with the Securities and Exchange Commission. CommerceTel does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information

  • Investor Contacts:
    John Liviakis
    Liviakis Financial Communications
    Phone: 415.389.4670
    Email Contact

    Company Contact:
    Dennis Becker
    CommerceTel Corporation
    Phone: 619.725.0990
    Email Contact