SOURCE: Chem-Dry

Chem-Dry

September 21, 2015 08:47 ET

Commercial Cleaning Opportunities are Potentially Lucrative for Chem-Dry Franchise Owners

How the Largest Carpet Cleaning Franchise Is Finding a Significant Second Revenue Stream by Taking on Commercial Cleaning Opportunities

NASHVILLE, TN--(Marketwired - Sep 21, 2015) - Residential cleaning is the primary source of income for Chem-Dry franchise owners, but the brand's owners have the equipment, technology, and corporate support to extend their services to include cleaning commercial flooring.

According to CoStar, a company devoted to continual analysis of the real estate market, there are 40 square feet of office space per capita in the United States, as well as 56 square feet of retail space per person across the country, and hotel space is so large that CoStar cannot determine just how much of it exists. With so much office, retail and hotel space, all of which needs to be cleaned on a regular basis, Chem-Dry carpet cleaning franchise owners are primed for long-term success by tapping into these markets.

"Our carpet cleaning franchise owners are really taking advantage of the commercial cleaning opportunities," said Ed Quinlan, Vice President of Franchise Services with Chem-Dry. "Right now, 20 percent of profits for the average franchisee comes from cleaning commercial flooring, but the more established franchisee can bring in 80% of their profits from cleaning commercial flooring. Many of our franchisees have day crews that work residential jobs during the 9-to-5 workday, and night crews that use the same equipment to clean hotel, retail, hospital, and office spaces."

How the Chem-Dry corporate team helps its franchisees win more commercial cleaning business

Chem-Dry is the largest carpet cleaning franchise in the country with more than 3,000 locations that serve 10,000 homes a day. Our well-known name works to our benefit when our owners pursue commercial cleaning opportunities. Something else that works to owners' benefit is the corporate team we have created to actively seek business from large players in the office, hotel, retail and hospital markets. We secure the business, and we hand it off to franchisees to complete the work.

"Right now, we have contracts with about 80 companies across the nation, including high-end companies such as Tiffany's," Quinlan said. "The corporate staff wins the business, and our franchisees benefit immensely from the relationships we are able to develop and maintain."

While the dedicated corporate team takes care of winning contracts from the larger players, the brand's carpet cleaning franchise owners are continually coached in how to win commercial cleaning business in their local communities.

"We provide a ton of coaching and training as to how to sell our services to local businesses," Quinlan said. "We have monthly webinars, which help our owners understand how to sell and market their services. We provide marketing materials, sample quotes, formula tools -- all of which help our owners break through barriers of selling their services. We focus on both monthly sales and quarterly sales, so that our franchisees have intensive insight as to how to meet their goals."

How Chem-Dry's cleaning methods help win commercial cleaning opportunities

For high-traffic retail spaces, the cleanliness of floors and carpets is vital for keeping customers coming back. For medical spaces, ensuring that carpets and flooring are germ-free is vital to patients' well-being. Chem-Dry's methods are proven to reduce allergens by 98% and germs by nearly as much when our sanitizers are used, according to a recent study of our hot carbonating extraction process -- that is a key selling point for retail and health care customers.

"One key thing about our cleaning methods is how efficient they are," Quinlan said. "Our competitors use processes that take a long time to dry, which creates an environment for mildew to thrive. Our hot carbonating extraction process leaves a carpet dry in just a few hours -- if we get there at night, the carpets will be dry by the time the CEO arrives in his office in the early morning. For a retail owner, our cleaning methods are ultra-impactful because we extend the life of their carpet by several years. Our methods are green, environmentally friendly, and very safe, which is especially important to those in health care industry."

To learn more about Chem-Dry and its franchise opportunities, visit www.chemdryfranchise.com.

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