SOURCE: MillerCoors

MillerCoors

July 13, 2011 11:37 ET

Common Sense Beer Brand Applauds Baseball Fan Who Caught and Returned 3,000th Hit

Miller High Life, an American Pastime for More Than 100 Years, Offers Gift to Now-Famous Baseball Fan

CHICAGO, IL--(Marketwire - Jul 13, 2011) - Miller High Life, the brand that stands up for common sense, announced today it is offering to cover the tax bill of New Yorker Christian Lopez, the fan who returned the 3,000th hit to the 28th player in baseball history to join that exclusive hit club. Instead of trying to cash in on his lucky catch, Lopez used common sense and returned the milestone ball to the future Hall of Famer who knocked it out of the park.

As a thank you to Lopez for returning the ball to its All-Star hitter, the team is hooking him up with sports memorabilia and game tickets, on which he now may ultimately have to pay taxes.

"Miller High Life believes you should be rewarded for doing the right thing, not penalized," said Miller High Life Brand Manager Brendan Noonan. "We want to recognize Christian Lopez, and in turn everyone like him, for doing the common sense thing and help him continue to live the High Life."

In addition to offering to cover Lopez's tax burden as a result of the returned ball, Miller High Life is also offering to throw a common sense celebration in Lopez's honor including free beer for him and his legal-drinking-age friends.

Miller High Life, known by its drinkers as an authentic, unpretentious beer and the best beer value in America, urges legal-drinking age consumers to pursue all of life's little luxuries -- and applauds all those who share High Life's common sense values, like Christian Lopez.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Tenth and Blake, MillerCoors new craft and import company, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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