SOURCE: Socialware

Socialware

April 23, 2014 09:00 ET

Commonfund Selects Socialware

Leading Investment Management Firm Chooses Socialware for Compliance, Marketing Capabilities

AUSTIN, TX--(Marketwired - Apr 23, 2014) - Socialware today announced that Commonfund, a prominent investment manager for institutional investors, has selected Socialware as its social media management solution. Socialware's capabilities for relationship management and social media marketing will allow Commonfund's relationship officers to use social media to provide better service to its clients while remaining compliant with its regulatory requirements.

Socialware's solution is unique in that it enables relationship officers to use the native social sites, as they are accustomed to, while ensuring alignment with the firm's compliance policies. Additionally, Socialware offers a complementary marketing portal where the firm's marketers can populate pre-approved content that can be shared on social sites. Commonfund selected Socialware because they offered direct access to the social sites for the best user experience along with the broadest range of access controls and archiving to ensure the highest level of compliance.

"A strong compliance offering was critical to us when reviewing social media management solutions," said Rob Phay, Associate General Counsel and Chief Compliance Officer of Commonfund. "But at the same time, we wanted a solution that provided the best user experience. Socialware is able to give us the best of both worlds by offering access to the native social sites with comprehensive access controls."

"Commonfund's core values include educating and enhancing the financial resources of clients, and having the capability to use social to share valuable content and build relationships will help Commonfund deliver on those core values," said Ken Naumann, Socialware CEO. "We are honored to work with a firm like Commonfund that sees the opportunity to educate and build trust on social media by using Socialware's solutions which were designed to keep firms and advisers safe, effective and compliant."

About Socialware
Socialware provides industry-leading software and services for regulated industries to securely and compliantly market through social media, and to generate business through relationships with customers and prospects on Facebook, LinkedIn, and Twitter. Socialware is a trusted technology partner to more than 150 of the leading firms in the US. Learn more about Socialware at www.socialware.com

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