SOURCE: CommonHealth

March 25, 2008 07:00 ET

CommonHealth Nominated for Multiple DTC Awards

PARSIPPANY, NJ--(Marketwire - March 25, 2008) - CommonHealth today announced two of its agencies, EvoLogue and Qi, have been named finalists in three categories in the 2008 DTC National Advertising Awards.

CommonHealth (www.commonhealth.com) is the world's leading healthcare-communications network and a WPP (NASDAQ: WPPGY) (www.wpp.com) company. EvoLogue is CommonHealth's consumer agency, building brands through strategies, including the unit's new approach -- Motivational Efficacy™ -- that evolve the patient-physician dialogue in order to improve outcomes. Qi is CommonHealth's full service digital agency.

The DTC National Awards, sponsored by DTC Perspectives magazine, recognize achievement in best practices, knowledge and insight for pharmaceutical marketers who are leading, creating and implementing direct-to-consumer (DTC) communications.

EvoLogue earned finalist distinction Best CRM/Direct Mail Campaign category for work done on a prescription asthma-controller medicine and Best Non-Branded Campaign for creative work done to help promote a well-known influenza vaccination. Qi, working together with EvoLogue, was named a finalist in the Best Non-Branded Website category for the development of a website focusing on breast and ovarian cancer testing.

Winners will be announced on April 17 at the DTC National Advertising Awards Dinner in Washington, DC, as part of the DTC National Conference and will be featured in the June issue of DTC Perspectives.

CommonHealth comprises EvoLogue, Qi, Altum, Carbon, CommonHealth London, CommonHealth Paris, Conectics, Ferguson, Earthborn, HLS, MBS/Vox, Noesis, ProCom and Solara. The organization also maintains numerous partnerships both within and outside of the WPP network of companies.

Contact Information

  • Contact:
    Beth Paulino
    or
    Kerianne McGuire
    CommonHealth
    (973) 352-1000